Senior Digital Marketing Executive

Fresco Web Services Pvt. Ltd.

Nagar, Sahibzada Ajit Singh Nagar, India

3-5 Years

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Posted 13 days ago
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Job Description

The ideal candidate will have deep expertise in performance marketing, social media management, SEO/SEM, content strategy, analytics, and campaign optimization.

1. Digital Strategy & Campaign Management

Plan, implement, and manage end-to-end digital marketing campaigns across channels (Google Ads, Meta Ads, LinkedIn, YouTube, Display, Email, etc.).
Develop data-driven strategies to achieve lead generation, conversions, engagement, and brand awareness goals.
Optimize campaigns for maximum performance and ROI.

2. Performance Marketing

Manage PPC campaigns, retargeting, and remarketing strategies.
Monitor bidding strategies, create A/B tests, and optimize ads continuously.
Track and improve key metrics such as CPL, CAC, CTR, Conversion Rate, and ROAS.

3. SEO & SEM

Lead on-page and off-page SEO activities to improve rankings and organic traffic.
Conduct keyword research, competitor analysis, and website audits.
Oversee SEM campaigns and optimize for performance.

4. Social Media Management

Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube).
Create engaging content calendars, monitor trends, and improve brand visibility.
Track engagement metrics and community interactions.

5. Content & Creative Coordination

Collaborate with designers, writers, and video teams to produce high-quality content (ads, landing pages, blogs, videos, creatives).
Ensure brand consistency across all digital channels.

6. Analytics & Reporting

Use tools like Google Analytics, Search Console, Tag Manager, and CRM dashboards to track performance.
Prepare weekly/monthly reports with insights and recommendations.
Identify opportunities for improvements based on data analysis.

7. Website & Landing Page Optimization

Coordinate website updates, UX enhancements, and conversion rate optimization (CRO).
Work with development teams to implement tracking, performance improvements, and user flow enhancements.

8. Team Leadership & Collaboration

Mentor junior team members and support cross-departmental projects.
Work closely with sales, product, and creative teams to align marketing strategies.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field.

35 years of proven experience in digital marketing roles.

Strong knowledge of SEO, SEM, Google Ads, Meta Ads, email marketing, and social media strategy.

Hands-on experience with Google Analytics, Search Console, Tag Manager, CRM tools, and ad platforms.

Excellent analytical, communication, and project management skills.

Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Benefits

1.Gain hands-on experience with international projects and make a tangible impact.
2.Flexible work timings and a five-day work week.
3.Opportunity for learning and development with access to courses and mentorship.
4.Work in a relaxed and enjoyable office environment with amenities like games, a pool table, foosball, and a book corner.
5.Potential for growth and career advancement within the company.