Senior Data Analyst

Location: Gurugram

Experience: 3-4 Years

About the Role

We are looking for a Senior Data Analyst to support our media and advertising teams by transforming campaign, audience, and consumer data into actionable business insights. The ideal candidate should have experience in marketing analytics, media performance measurement, customer insights, campaign optimization, and stakeholder management within a fast-paced agency environment. The role closely aligns with experience in media analytics, marketing strategy, data modeling, and social media analytics.

Key Responsibilities

• Analyze digital, social, and media campaign performance data across multiple clients and brands.
• Develop dashboards and reports to track campaign KPIs, audience behavior, and ROI.
• Generate actionable insights to optimize media spend, targeting strategies, and campaign effectiveness.
• Conduct audience segmentation, consumer behavior analysis, and marketing performance measurement.
• Support attribution, media mix modeling (MMM), and forecasting initiatives.
• Work with large datasets from platforms such as Google Analytics, Meta, Google Ads, DV360, YouTube, and other ad-tech tools.
• Partner with media planning, strategy, performance marketing, and client servicing teams to solve business challenges.
• Present insights and recommendations to internal stakeholders and clients.
• Automate reporting processes and improve analytics efficiency.

Required Skills

• Strong SQL and Advanced Excel skills.
• Experience with Power BI, Tableau, Looker Studio, or similar BI tools.
• Understanding of digital marketing metrics such as CTR, CPC, CPA, ROAS, CPM, Engagement Rate, Reach, and Conversions.
• Experience in campaign analytics, marketing analytics, and performance reporting.
• Knowledge of data modeling, forecasting, and statistical analysis.
• Familiarity with Python or R for analytics is preferred.
• Strong communication and client-facing skills.

Preferred Background

• 3–4 years of experience in Media, Advertising, Digital Marketing, Marketing Analytics, or Consulting.
• MBA, Engineering, Statistics, Mathematics, Economics, or related field.
• Experience handling multiple brands and client accounts simultaneously