Senior Copywriter

Department: Creative Team

Required Skills :

Copywriting, scriptwriting, proofreading, creative visualization, team management, campaign

planning

Role and Responsibilities:

Carrying out creative duties on multiple brands from different industries ranging from campaign planning and ideation to scriptwriting and copywriting.

Managing a team of 2-4 junior creative resources that do more of the execution on all ideas based on the direction you give them.

Working with the New Business team on all creative ideation and a creative showcase for any pitch

Presenting the entire creative plan for any campaign or narrating any script to clients on any brand

Ensuring the creative work is up to an award winning standard and following up by applying for various awards to bring recognition to the team

Reporting to the Creative Lead who will provide overall direction, feedback and references for campaigns or other creative tasks

Coordinating with the Integrated Solutions Team (account planning + client servicing) on

a daily basis on any task ranging from a topical post on a brand to an annual campaign strategy

Providing visual direction to the graphic design team on any idea or concept that comes from your team

Understanding and breaking down the brief to the junior creatives in order to ensure a more smooth and efficient process

Working on revisions on all tasks based on internal or external feedback and setting and

sticking to self-set practical, realistic timelines that allow enough time for ideation and finesse but also meet client goals

Be actively present through each part of the production process from idea until the final

product is uploaded, whether it is for an event, a shoot, a post or any other creative articulation of an idea

Carry out in-depth research about the brand and its competition, its target audience and ensure you are fully aware of what the brand needs at all times

Be completely up-to-date and aware of all developments in your field, as well as fully updated with news or online trends.