About The Opportunity
Primary Job Title: Senior Content Writer SaaS & B2B Tech
A fast-growing organisation in the B2B SaaS and IT product sector, building cloud-native communication and enterprise software solutions for global customers. We seek a senior, on-site content specialist based in India to shape product storytelling, drive organic visibility, and convert technical value into customer-facing content.
Role & Responsibilities
- Own end-to-end content for SaaS products: plan, write, edit, and publish product pages, blogs, whitepapers, case studies, and knowledge-base articles.
- Translate technical product specs and engineering inputs into clear, persuasive copy that resonates with technical buyers and non-technical stakeholders.
- Develop and manage an editorial calendar aligned with product launches, GTM campaigns, and SEO priorities.
- Apply SEO best practices and keyword research to increase organic traffic and SERP rankings for targeted product topics.
- Collaborate with Product, Engineering, Design, and Sales to ensure messaging consistency across website, docs, and sales enablement assets.
- Measure content performance using analytics, iterate on messaging based on data, and mentor junior writers on content quality and workflows.
Skills & Qualifications
Must-Have
- Proven portfolio of SaaS / IT product content: product pages, technical articles, and case studies.
- Strong command of SEO-driven content creation and keyword optimisation.
- Experience working directly with product and engineering teams to produce accurate technical content.
- Excellent written English with strong editorial skills and attention to detail.
- Hands-on experience with CMS platforms (WordPress or Contentful) and content publishing workflows.
- On-site presence in India and ability to operate within an in-office collaboration model.
Preferred
- Experience with analytics tools to track content KPIs and inform content strategy.
- Familiarity with product marketing frameworks and sales enablement content (battlecards, one-pagers).
- Exposure to developer-focused content or API documentation.
Benefits & Culture Highlights
- Collaborative, product-led engineering environment with close cross-functional partnership.
- Clear career growth path for content professionals into product marketing and content leadership roles.
- Hands-on role with measurable impact on product adoption and organic growth.
We are looking for a confident storyteller who can convert technical complexity into clear business value for customers. If you are passionate about SaaS product messaging, own editorial outcomes, and thrive in an on-site team environment in India, we'd love to see your portfolio and samples.
Skills: sales,technical writing,it,google analytics,b2b,content strategy,wordpress,analytics,saas,seo
