Senior Associate

About the Role

We're looking for a dynamic Marketing Associate with 1-3 years of experience to shape,

strengthen and propagate our brand identity. If you have a passion for brand

storytelling, visual identity, strategic marketing and growing a brand through

data-driven strategies, we want you on our team!

Eligibility

MBA in Marketing or Master's in Communications, Marketing, or Public Relations

from a Tier 1 or Tier 2 business school

1-3 years of experience in brand marketing, visual identity development, or creative strategy

Strong background in brand positioning, market research, and storytelling

Experience in developing brand guidelines, visual assets, and marketing

playbooks

Exposure to working with global student organisations like 180 DC, Enactus, and

AIESEC in their Marketing division and/or in a fast paced startup environment

catering to younger audiences is a plus.

Skills

Creative Direction & Content Aesthetics: Strong understanding of brand

storytelling, copywriting, and campaign ideation

Impact-Driven Strategy & Innovation: Demonstrated ability to design and

implement robust monitoring and impact measurement processes for marketing

campaigns. Strong understanding of both traditional and emerging social media

platforms, with a proven track record of leveraging innovative marketing trends to

drive business outcomes

Marketing & Campaign Execution: Ability to craft and execute brand marketing

campaigns across digital, outdoor, and social media

Cross-Team Collaboration: Work closely with product, design, and marketing

teams to ensure brand consistency Ordinary People, Extraordinary Impact

Presentation & Report-Making: Strong skills in preparing brand strategy decks,

reports, and creative guidelines.

Job Description

Project Management: Execute marketing projects with team. Monitor project

performance, set clear goals, and ensure timely execution. Drive social media

property growth and performance metrics, and shape communication direction

Campaign Execution & Performance Analysis: Launch and manage brand

awareness campaigns, measuring their impact using analytics tools. Use Google

Analytics, Power BI, and LinkedIn Insights to optimise brand messaging and

outreach

Content Pipeline Creation: Drive the team to create a robust pipeline of content,

including but not limited to videos, image cards, advertisements, reels, vox pop

series, etc,. for pan-India youth engagement and managing the release plan

Performance Analytics & Optimisation: Track campaign performance using

Google Analytics, Power BI, LinkedIn and Meta Insights to refine strategies

Flexibility: Be able to adapt to meet our dynamic business needs that may

change or evolve over time

Note- This is a contractual role till December,2026.