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Senior Associate, Affluent Relationship Manager, Consumer Banking Group

DBS Bank


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4-6 Years
a month ago
39 Viewed
2 Applied

Job Description

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business they were made just right for you.

Job Purpose

  • To deliver acquisition of qualified New to Bank (NTB) DBS Treasures clients through need-based approach and revenue performance by leverage product penetration opportunities through cross-sell of DBS products and services
  • To manage & maintain the highest customer satisfaction and service levels through pro-active client engagement & relationship management, coordinating internally with DBS Service and Distribution and Product team

Key Accountabilities

  • Conduct Events and activities to enable lead generation to assist NTB acquisition
  • Implement needs-based strategy to attract New to Bank (NTB) Treasures clients in the assigned location/areas and actively engage them in new business opportunities
  • Drive incremental NNM leveraging CA/SA/TD Growth and revenue by cross selling Insurance, FX and Investments products
  • Ensure activation of e-Channels (I-Banking / M-Banking/ Online MF/Debit Card) and Savings Book growth
  • Drive Cross Sell and PPC
  • Drive and deliver exemplary customer service and uphold DBS service standards
  • Ensure internal and regulatory compliance through strict adherence to DBS sales process, timely risk reviews and exercising due diligence while on-boarding
  • Embrace digital banking solutions and technological advancements to deliver highly efficient, swift, and precise services to customers
  • Ensure strict adherence to product and sales policies, procedures, and regulatory guidelines always established by the Bank and relevant authorities

Job Duties And Responsibilities

  • NTB Acquisition Acquire New-To-Bank (NTB) acquisition of CASA accounts with funded balances (TRV basis Gold, Silver, Bronze)
  • CASA Avg. Bal/TD Net Growth Generate net growth in average balance for current account/savings account (CA/SA) and Term Deposits (TD)
  • Revenue: Generate new sales revenue from Insurance, Foreign Exchange (FX), and incremental CASA Net Interest Income (NII) up to M3 (month 3)
  • Strategic Focus (Referral): generate referrals for strategic products such as Mortgages, Credit Cards sourcing, etc
  • Ensure internal and regulatory compliance and address operational risks if any
  • To exercise appropriate due diligence while on-boarding and engaging with clients

Required Experience

  • Minimum 4 years of experience in acquisition of NTB customers in Premium Banking/ Wealth category
  • Sound understanding of financial planning and wealth management products in India
  • In-depth knowledge of local market and competition
  • AMFI / IRDAI / FEDAI certified candidates with BCSBI certification would be an added advantage

Education/ Preferred Qualification

  • Graduate/ Post Graduate with MBA

Core Competencies

  • Strong Relationship Management and influencing skills
  • Self-driven and ambitious
  • Good written and verbal communication skills
  • Results-orientated & the ability to deliver results

Technical Competencies

  • Sales and Business Development Skills
  • Networking and Relationship Management
  • Financial Acumen
  • Due Diligence

Work Relationship

  • Management of clients and prospects for acquisition and deepening of wallet share
  • Close interaction with Team Leader, City / Cluster Head, Treasure Service and Operations team to ensure consistent delivery of volume and revenue targets
  • Close and regular interaction with Investment, Insurance and Forex Product specialists for effective to explore potential in existing book through joint engagement with clients

Mandatory Training

  • GCAP (Group Customer Acceptance Policy)
  • BCAP (Business Customer Acceptance Policy)
  • AML (Anti Money Laundering) and KYC Guidelines
  • PIP (Personal Investment Policy)
  • ORM (Operational Risk Management)
  • Information Security Policy

DBS India- Culture and Behaviour

  • Performance through Value Based Propositions
  • Ensure customer focus by delighting customers & reduce complaints
  • Build pride and passion to protect, maintain and enhance DBS image and reputation
  • Enhance knowledge base, build skill sets & develop competencies
  • Execute at speed while maintaining error free operations
  • Maintain the highest standards of honesty and integrity

Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

Primary Location

India-Tamil Nadu-Regional Office Coimbatore


Product Sales



Job Type


Job Posting

Jun 3, 2024, 7:24:13 PM

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Last Updated: 04-06-2024 10:59:22 AM
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