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Senior Adobe Analytics Consultant

Firstwave Technologies Private Limited

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5-8 Years
14,50,000 - 24,50,000 INR
2 months ago
111 Viewed
61 Applied

Job Description

Profile: Senior data analytics consultant

Experience - 5-8 years
Notice - Immediate Joiners only.
Skills - Google analytics and adobe analytics
Job Location - Coimbatore, Hyderabad, Bangalore, Gurgaon (HYbrid)
Interview: 2 technical and 1 Managerial
Job Description-
Senior Adobe Analytics Consultant
Job Summary: We are seeking a skilled and detail-oriented Adobe Analytics Reporting Specialist to join our dynamic team. As the Adobe Analytics Reporting Specialist, you will play a crucial role in leveraging Adobe Analytics to provide valuable insights into our digital performance. The ideal candidate will have a strong analytical mindset, proficiency in Adobe Analytics, and a passion for transforming data into actionable business recommendations. The role will focus on reporting and experimentation practices of the client to drive incremental project initiatives through thought leadership. Responsibilities: 1. Client Consultation Collaborate with clients to understand their business objectives, challenges, and key performance indicators (KPIs). 2. Adobe Analytics Implementation: Collaborate with cross-functional teams to ensure accurate and comprehensive implementation of Adobe Analytics tracking on digital properties. Configure custom variables, events, and other tracking parameters to capture relevant data for analysis. 3. Advanced Reporting and Analysis: Design and build advanced custom reports, dashboards, and visualizations tailored to address unique client needs. Conduct in-depth analysis of digital performance data, uncovering actionable insights and opportunities for optimization. 4. Training and Knowledge Transfer: Provide training sessions and knowledge transfer to client teams, empowering them to make informed decisions using Adobe Analytics. Serve as a subject matter expert and mentor for junior team members. 5. Data Quality Assurance: Conduct regular audits to ensure the accuracy and reliability of data collected through Adobe Analytics. Troubleshoot and resolve tracking issues to maintain data integrity. 6. Collaboration and Communication: Work closely with marketing, product, and development teams to understand business goals and objectives. Communicate insights and findings effectively to both technical and non-technical stakeholders. 7. Continuous Improvement: Stay informed about industry trends, best practices, and updates related to Adobe Analytics. Proactively identify opportunities for improving reporting processes and enhancing data-driven decision-making. Qualifications:
Bachelor's degree in a relevant field (e.g., Marketing, Business, Analytics, Computer Science) or equivalent practical experience.
Proven experience working with Adobe Analytics, including implementation, report generation, and analysis.
Strong analytical skills with the ability to translate data into actionable insights.
Familiarity with web development technologies and digital marketing concepts.
Excellent communication and presentation skills, with the ability to convey complex technical information to non-technical stakeholders.
Detail-oriented with a focus on data accuracy and quality.
Preferred Qualifications:
Adobe Analytics certification.
Understanding of Adobe Target Activities
Experience with other analytics tools such as Google Analytics.
Knowledge of tag management systems (e.g., Adobe Launch).
Experience of working in a Telco or e-commerce or digital marketing environment. If you are passionate about leveraging Adobe Analytics to drive data-driven decision-making and have a track record of success in implementing and optimizing analytics solutions, we invite you to apply for this exciting opportunity to contribute to our organization's digital success. Experience - 5 to 8 yrs.
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