We are seeking a highly motivated and results-oriented SEO Specialist to join our team. The ideal candidate will have a deep understanding of search engine optimization (SEO) principles, strategies, and tactics, and a proven track record of driving organic traffic and improving search engine rankings.
Responsibilities:
Technical SEO:
- Conduct comprehensive technical SEO audits to identify and resolve website issues that may hinder search engine visibility.
- Optimize website structure, code, and content for maximum crawlability and indexability by search engines.
- Implement structured data and schema markup to enhance search engine results page (SERP) features.
- Monitor and improve website speed and performance to ensure a positive user experience.
On-Page SEO:
- Conduct keyword research to identify relevant search terms and phrases with high search volume and low competition.
- Optimize website content, including titles, meta descriptions, headers, and body text, for target keywords.
- Create compelling and informative content that satisfies user intent and encourages engagement.
- Optimize internal linking structure to improve website navigation and distribute link equity.
Off-Page SEO:
- Develop and execute effective link-building strategies to acquire high-quality backlinks from authoritative websites.
- Engage in outreach and relationship-building activities with other websites and influencers.
- Monitor and manage online reputation and brand mentions.
Analytics and Reporting:
- Track and analyze website traffic and keyword rankings using Google Analytics, Search Console, and other SEO tools.
- Prepare regular reports on SEO performance, highlighting successes, challenges, and opportunities.
- Provide insights and recommendations for improving SEO strategies and tactics.
