Search Engine Optimization Specialist

Company Description

Appiness Interactive is a global consulting and technology firm specializing in product development, AI solutions, UX consulting, and digital services. We empower startups and Fortune 500 companies with innovative, scalable, and intelligent solutions. Our passionate team prides itself on practical creativity, prioritizing impactful solutions that generate revenue for our clients. We create digital products that engage targeted customers globally through various digital media platforms, including web, mobile, and wearables.

Role Description

This is a full-time, on-site role for a Search Engine Optimization (SEO) Specialist located in Bengaluru. The SEO Specialist will be responsible for performing keyword research, conducting SEO audits, executing link building strategies, analyzing web analytics, and optimizing on-page SEO. The role involves working closely with the marketing team to enhance website visibility, drive organic traffic, and improve search engine rankings.

Duties and responsibilities

Improve organic search results for desktop and mobile sites on all major search engines

Provide SEO analysis and recommendations in coordination with elements and structure

of websites and web

Provide recommendations and execute strategies for content development in

coordination with SEO goals general and keyword specific

Administer search engine programs (XML sitemaps, Google Analytics, webmaster tools)

for purposes of diagnostic reporting on client projects

Promote both off-page and on-page activities and also the interactions that build ranking,

profile and traffic

Analyse and understand web analytics dashboards and draw inferences which helps to

attain the business goals

Monitor and evaluate search results and search performance across the major search

channels, need to have good knowledge in current search trends

Communication to team and management on project development, timelines, and results

Work closely with the other team members to meet client goals

Experiences (1 - 3 years)

Proficiency in Google sheet, MS Excel, PowerPoint, and Word

Experience with website analysis using a variety of analytics tools including Google

Analytics as well as internal reporting tool

Experience working with popular keyword tools for SEO

Any Graduate with relevant experience.

Basic knowledge in HTML Coding will be an added advantage

Skills and Expertise

Basic SEM knowledge

Basic HTML Coding

Good Analytical Mind and Skills

Keywords Strategy

Tracking and Analysing

Creating Reports (Google Sheet/ Microsoft 360)

Good communication skills