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salesforce administrator and marketing cloud specialist

Qcentro Private Limited


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6-7 Years
2 months ago
290 Viewed
12 Applied

Job Description

Salesforce Administrator and Marketing Cloud Specialist
Hours: Monday to Friday 9am-5:30pm (UK time)
Key responsibilities for this job:
Administrator Related
Oversee all aspects of user and license management, including new user setup/deactivation, roles, profiles, permissions and public groups
Resolve user support tickets
Identify and gather requirements from users and stakeholders
Support team members and monitor user adoption of Salesforce tools in our organization
Provide end-user support and deliver training to ensure proper system utilisation.
Marketing Cloud Related
Design, develop, and implement processes, flows, and automation to optimise marketing operations in order to achieve marketing goals.
Oversee the administration, configuration, and customisation of Marketing Cloud to meet business requirements.
Collaborate with stakeholders to understand their needs and translate them into effective multi-channel marketing campaigns utilizing the tools of Salesforce Marketing Cloud.
Perform data analysis and reporting to identify trends, measure campaign performance, and drive continuous improvements.
Own the Salesforce Marketing Cloud roadmap, championing the in-platform data strategy and managing new capabilities
Work with the Salesforce & Data Marketing Teams to design, review and update automated integrated email journeys within Marketing Cloud
Utilize reporting and analytics tools within Salesforce Marketing Cloud to measure and analyse campaign performance.
Work with the Salesforce & Data Marketing Teams to improve the efficiency and effectiveness of email marketing and stewardship through the strategic use of Marketing Cloud software
Configure and customize Salesforce Marketing Cloud to align with the organization's marketing strategy to convert prospects
Design and develop Marketing Cloud solutions using the most up to date SFMC tools and technologies.
Implement and configure Marketing Cloud automation journeys, email campaigns, landing pages, and personalized content.
Develop and maintain data integrations between Marketing Cloud and other CRM systems, databases, or third-party applications.
Troubleshoot and resolve complex technical issues related to Marketing Cloud solutions.
Optimize and improve the performance of marketing campaigns through A/B testing, personalization, and journey optimization.
Stay up to date with the latest Marketing Cloud releases, features, and best practices.
Provide technical guidance and support to the marketing team, ensuring the successful execution of marketing campaigns.
Serve as the subject matter expert for Salesforce Marketing Cloud, mastering functionality across Journey Builder, Email Studio, Automation Studio, and Advertising Studio.
Knowledge and experience required:
Marketing Cloud Related
6+ years of experience working within the Salesforce platform on a development level.
Proven experience working on Marketing Cloud and/or Salesforce's suite of marketing solutions.
Salesforce Marketing Cloud Developer Certification is a plus.
Proficiency in HTML, CSS, and JavaScript.
Experience with database management and SQL
Advanced knowledge of email marketing, mobile marketing, and customer journey mapping.
Excellent communication and interpersonal skills, with an ability to translate technical concepts for non-technical audiences.
Proven experience as a Salesforce Marketing Cloud Specialist with a track record of successful implementations
In-depth knowledge of Marketing Cloud functionalities, including Journey Builder, Email Studio, Automation Studio, and Data Extensions
Experience in developing product roadmaps and delivering product strategies
Experience working with a wide range of stakeholders to support their email campaigns
Salesforce Marketing Cloud Administrator Qualification
Knowledge of Classic and Lightening
Working knowledge of Apex and/or Visual force
Salesforce Marketing Cloud experience in Email Studio, Mobile Studio, Web Studio (CloudPages), Automation Studio and their Activities, Journey Builder, Query Studio and Contact Builder
SQL, HTML, in-line css, AMPScript or any scripting language background. Photoshop, Figma, Visual studio code also a plus.
Can create test data extensions for any dynamic content that references multiple data extensions.
Ability to work independently on any project outside of daily operational emails which includes, troubleshooting projects, solving send problems, setting up import automations and Data extensions in SFMC, and creating dynamic templates or scripts for future use.
Administrator Related
Proven work experience as a Salesforce Administrator or similar role
Salesforce certified administrator or Salesforce advanced administrator certification is a must
Extensive experience in the administration and maintenance of Salesforce systems
Experience in performing Salesforce upgrades and ensuring successful integration
Exceptional ability to create and maintain Salesforce databases
In-depth knowledge of Salesforce products and their functionalities
Proven experience of Salesforce CRM configuration (including the use of workflows, process builder, validation rules, reporting profiles and permissions)
Pleasant communication skills and ability to take direction.

Qcentro is a dynamic technology solutions provider, empowering entrepreneurs and business owners to digitize their operations with cutting-edge technology. Our journey began with Microminds Technologies, a small group of technocrats with a vision that has evolved to serve over 150+ satisfied customers worldwide. With a strong presence in the Middle East, Europe, and India, Qcentro is committed to providing innovative and disruptive technology solutions with unwavering focus, passion, and vigour. Join us as we revolutionise the world of business with our state-of-the-art solutions.


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Last Updated: 29-04-2024 00:15:40 PM
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