Sales Manager - General Trade (GT)

At Carbamide Forte, we are building one of the fastest-growing nutraceutical brands in India, with a strong presence across e-commerce, marketplaces, and international markets.

This role offers the opportunity to build and scale our offline retail business across India.

About the Role:

We are looking for a dynamic and aggressive General Trade Sales Manager to expand Carbamide Forte's presence across pharmacies, wellness stores, and retail outlets through a strong distributor network.

This role will focus on distribution expansion, field sales execution, and retail coverage to build a strong offline market presence for our nutraceutical supplements.

Key Responsibilities:

1. Sales Growth & Territory Expansion

● Drive primary and secondary sales growth across GT channels.

● Achieve monthly, quarterly, and annual revenue targets.

● Identify and expand into new cities, towns, and territories.

2. Distributor & Channel Management:

● Appoint and manage distributors, super stockists, and wholesalers.

● Strengthen the distribution network to improve market coverage.

● Monitor distributor performance, working capital, and ROI.

3. Retail Expansion & Coverage:

● Increase numeric and weighted distribution across retail outlets.

● Ensure product availability across pharmacies, wellness stores, and supplement retailers.

● Improve retail penetration and outlet coverage.

4. Sales Operations & Execution:

● Implement beat planning and route-to-market strategies.

● Track sales KPIs such as:

- Sales per distributor

- Sales per salesperson

- Strike rate

- Lines per bill

- Average bill value

- Market coverage ratio

5. Field Force Management:

● Lead and manage Area Sales Managers and Sales Officers.

● Conduct regular market visits and field audits.

● Drive productivity and performance improvements.

6. Trade Marketing & Retail Visibility:

● Implement trade schemes, retailer incentives, and promotions.

● Ensure proper product visibility and merchandising in retail stores.

● Track competitor activities and market trends.

7. Collections & Relationship Management:

● Ensure timely collections from distributors.

● Maintain strong relationships with distributors, retailers, and key partners.

● Resolve channel issues to ensure smooth operations.

Candidate Profile:

● Experience: 6–12 years in General Trade sales.

● Strong experience managing distributors and field sales teams.

● Background in FMCG / Nutraceutical / Pharma OTC sales preferred.

● Strong leadership and market expansion capabilities.

● Willingness to travel extensively for market visits.