Company Description Safety Troop is dedicated to promoting child safety and emotional well-being through education and awareness. A multidisciplinary team of counselling psychologists, clinical psychologists, cyber specialists, and other experts collaborates to deliver comprehensive safety solutions for schools and families. The organization empowers children, parents, and educators with age-appropriate content, confidence-building tools, and practical resources that foster resilience and a culture of safety. Since 2020, Safety Troop has reached over 200,000 students, conducted 100+ workshops, and trained teachers in more than 300 schools through book series, digital modules, workshops, teacher training, and internships. Safety Troop continues to expand its school programs and publishing initiatives to create safer learning environments for children.
Job Summary- The Sales Executive will be responsible for promoting, selling and sales realisation of educational books, learning resources, digital solutions, and academic programs to schools. The role involves building strong relationships with school leaders, teachers, coordinators, and decision-makers to drive adoption of the company's educational products.
Key Responsibilities
School Outreach & Relationship Building- Visit schools regularly within the assigned territory.
- Develop and maintain relationships with Principals, Coordinators, HODs, and Teachers.
- Understand school curriculum requirements and recommend suitable products.
- Conduct product presentations and demonstrations.
Sales & Business Development- Achieve monthly, quarterly, and annual sales targets.
- Generate new leads and convert prospective schools into customers.
- Identify opportunities for book adoptions and institutional sales.
- Increase market penetration within the assigned territory.
Product Promotion- Promote textbooks, supplementary books, assessment tools, digital learning platforms, and teacher resources.
- Organize book exhibitions, workshops, orientations, and school events.
- Distribute sample copies and marketing materials.
- Conduct teacher engagement activities.
Order Management- Collect and process school orders.
- Coordinate with distributors, warehouses, and internal teams for timely delivery.
- Ensure accurate order tracking and follow-up.
Market Intelligence- Monitor competitor activities, pricing, and product launches.
- Gather feedback from schools regarding products and services.
- Share market insights with management.
Customer Support- Resolve school queries and concerns promptly.
- Ensure high customer satisfaction and retention.
- Build long-term partnerships with educational institutions.
Reporting- Maintain daily visit reports.
- Update CRM and sales records.
- Submit weekly and monthly sales reports.
Key Performance Indicators (KPIs)
- Sales Revenue Achievement
- Number of School Visits
- New School Adoptions
- Lead Conversion Rate
- Customer Retention
- Collection & Payment Follow-up
- Workshop/Event Participation
Qualifications
- Bachelor's Degree (Any Discipline)
- MBA / Sales & Marketing preferred
- Experience in Educational Publishing, EdTech, FMCG, or Institutional Sales preferred
Skills Required
- Excellent Communication Skills
- Relationship Management
- Negotiation & Persuasion
- Presentation Skills
- Territory Management
- Sales Planning
- Customer Service Orientation
- MS Office & CRM Knowledge
Preferred Experience
- 1–5 years in School Book Publishing, EdTech, Academic Sales, or Institutional Sales.
- Experience working with CBSE, ICSE, State Board, or International Schools is an advantage.
Additional Responsibilities Common in Top Publishing Houses
- Conduct Teacher Training Programs.
- Support Curriculum Alignment Discussions.
- Organize Principal Meets and Educational Conferences.
- Promote Digital Learning Solutions alongside books.
- Participate in Annual Book Selection Cycles.
- Manage Distributor and Dealer Networks.
- Support School Book List Finalization Process.
Salary: As per experience
