Sales Development Representative (BDR/SDR/Inside Sales/Lead Generation)

2-6 years
a month ago 1 Applied
Job Description

Pepper Content ( is building a global content marketplace that brings

companies and content creators together to scale up content creation processes across 75+

content verticals and 150+ content categories. Over the past 6 years, over 100,000+ freelance

content creators have applied to be part of the Pepper network of which we work with the top 5%

talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google,

HDFC Bank, Adani, and majority of the startup ecosystem.

We are building a global SaaS-enabled marketplace for fast-growth SMB, mid-market and

enterprise customers that helps marketers manage all their activities ranging from content creation

to workflow management and content distribution. To fuel all this, we have some exciting plans,

and we are looking for someone in the capacity of BDR to join our business team and build upon

these ideas.

At Pepper Content, you will:

Market Research:

  • Conduct thorough account research to identify ICPs (such as key decision-makers), competitor analysis, understand their existing content and identify gaps
  • Stay updated on industry trends, competitors, and market conditions to tailor outreach strategies effectively.


  • Initiate outbound prospecting efforts through various channels, including Phone calls, Emails, and LinkedIn, to generate interest.
  • Build and manage a pipeline of potential net new leads and sales opportunities.

Lead Qualification:

  • Qualify leads based factors that align with Pepper's ICP such as company, title, key responsibilities
  • Gather essential information about prospects, including pain points, challenges, and needs.


  • Craft compelling and personalised messages by leveraging Account Based Marketing strategies.
  • Effectively communicate the value proposition of our products/services.


  • Work closely with the sales and marketing teams to align prospecting efforts with overall business goals.
  • Provide regular updates on prospecting activities, challenges, and successes.
  • CRM Management:
  • Enter and maintain accurate and up-to-date information in the Customer Relationship Management (CRM) system.
  • Track and report key metrics related to prospecting performance.

Feedback Loop:

  • Gather feedback from prospects to understand market needs and competitor activities.
  • Share insights with the product and marketing teams to enhance offerings and messaging.

Training and Development:

  • Stay informed about industry best practices and continuously develop skills through training programs.
  • Share knowledge and insights with the team to improve overall effectiveness.

Should apply if you have:

  • Experience : 2-6 Years
  • Bachelor's degree in Business, Marketing, or a related field.
  • Experience in outbound prospecting, account based marketing, lead generation, or sales development (preferred).
  • Excellent communication and interpersonal skills.
  • Familiarity with CRM tools such as Salesforce, Outreach and tools such as ZoomInfo, LinkedIn Sales Navigator,
  • Ability to work independently and collaboratively in a team environment.
  • Results-oriented mindset with a focus on achieving and exceeding weekly and monthly targets.

Benefits at Pepper:

Paid leaves for new parents

Paid menstrual Leave

Flexible work timings

Medical Insurance coverage for all employees and dependents including Parents or in-laws

COVID 19 insurance coverage for all employees and dependents including Parents or in-laws



Timings: 2: 00pm - 11: 00am





LinkedIn Sales Navigator
Account based marketing
Job Source:

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