Retail Store Manager

1-6 years
a month ago 1 Applied
Job Description

Job Description

To provide entrepreneurial insights in planning and managing Store Operations as well as direct and guide the Store Staff in achieving the Sales & Service Plan


Store Operations and Management:

Maximize efficiency and protect business integrity by applying store SOPs (Standard Operating Procedures) and procedures guided by the Senior Operation Manager/ Reporting Manager.

Follow SOP for Customer Service, VM, Store Ambience, Hygiene & Cash Collection

Maintain floor standards including replenishment and presentation as well as the general appearance and cleanliness of the store.

Assist Store Manager in managing the day-to-day operations of the outlet including, coaching, goal setting, support, and development of staff.

Maintain the best retail standards as per the market positioning of the brand

Identify seasonal promos, implement marketing promotions as per guidelines, and maximize returns from promotions. Ensure there is an increase in footfalls.

Analyze secondary sales and stock in hand on a weekly basis and plan for replenishments.

Responsible for Stock & Pilferage maintenance, perpetual inventory, and global stock count to control shrinkages and pilferages.

Responsible for conserving and protecting company assets and inventory by regular stock take of assets and merchandise inventory.

Sales & Revenue Targets

Achieve volume and revenue goals at the assigned Company Store

Achieve personal sales goals and the goals set for the Sales Team at the Store

Target fixation & forecasting at SKU level.

Drive sales and achieve targets of the store through superior customer service, events, and promotions

Assisting Store Manager in planning & execution of micro-marketing activities at ground level

Coach each store employee to establish realistic sales goals for each month and develop an action plan. Offer them advice, support, and motivation to help them meet their sales objectives.

Assist store employees in the selling process whenever needed. Enhance the customer shopping experience by participating in the sales process.

Proactively stay connected to the Customer through various means to evolve and build a long-lasting relationship

Assist Store Manager in MIS Submission of daily / weekly / monthly reports to the Management.

Manage all other matters pertaining to store sales and perform additional tasks as required

Customer Service And Operations

Ensure that Visual Merchandising is of the required quality and all fixtures are in working condition at all times.

Ensure a positive customer experience is delivered at the store.

Achieve customer satisfaction through the development of a customer service-oriented culture in the store.

Strengthen brand identity through focused customer engagement and superior brand experience.

Drive Loyalty Program at the Store to increase repeat business

Respond to and resolve customer complaints in a timely manner.

Handle customer queries and complaints efficiently and courteously

Team Management, Recruitment & Training

Plan and assign goals and tasks to the outlet sales teams.

New staff induction and development

Ensure staff retention and engagement is high through motivation, coaching, and guiding.

Train, motivate, and guide the outlet sales teams.

Evaluate the performance of the sales team and provide appropriate feedback.

Conduct recruitment efforts & participate in selection decisions of new employees

Identify training needs and define a training calendar for store staff.


Ensure all staff/store facilities are as per norms.

Ensure coordination with HO for staff and other day-to-day activities.

Ensure the store achieves audit ratings as per the norms.

Ensure action plans are executed based on mystery audit findings.

Ensure Adherence To SHOWOFF Standards And Sops.

Key Result Areas (KRAs)

Achievement of targets

Customer Service

Stock Management and controls

Marketing and Promotions

Staff Management and Team Development


Required Candidate Profile

Desired Candidate Profile:

Graduate with 1 to 6 years of progressively responsible experience in Apparel Retail Store management

Proven track record of sales success in a retail environment.

Excellent customer service skills

Able to communicate with people of all levels with good flexibility and initiatives

Good Grooming and a Pleasant personality, energetic, mature, and attentive to details

Committed to building relationships with customers

A pleasant disposition, excellent written and spoken communication skills, and high enthusiasm levels are important job attributes for this position

Excellent leadership abilities and Team-player

  • Computer literate

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