Lead growth and marketing initiatives for Mamaearth & The Derma Co. Exclusive Brand Outlets (EBOs) across India. Drive customer acquisition, store revenue, brand visibility, and customer engagement through integrated marketing campaigns, new store launches, CRM, local marketing, and digital activations.
Key Responsibilities
- Develop and execute retail marketing strategies to drive footfall, sales, and customer retention.
- Lead end-to-end marketing for new store openings, relaunches, and local store campaigns.
- Plan and execute CRM initiatives, including WhatsApp, SMS, email, and loyalty campaigns.
- Manage influencer collaborations, social media activations, and digital campaigns to increase store awareness.
- Drive promotional campaigns, seasonal activations, and in-store branding across the retail network.
- Analyze campaign performance and key retail KPIs, including sales, footfall, conversion, ATV, and ROI, to optimize marketing effectiveness.
- Manage marketing budgets, agency partners, and vendors to ensure efficient campaign execution.
