Regional Sales Manager

Company Description

STS Transformer is a trusted manufacturer of BIS-certified transformers, providing custom-built, high-performance solutions for solar, rail, industrial, and utility applications. We focus on delivering reliability, compliance, and sustainability through our Smart. Tough. Sustainable. engineering philosophy. Serving EPC contractors, infrastructure developers, and global buyers across India, Africa, the Middle East, and Southeast Asia, we offer a comprehensive range of transformers, including power, distribution, solar, oil-cooled, dry-type, and railway traction transformers. Our products are backed by stringent quality control measures and dedicated after-sales support.

Role Description

As the Regional Sales Manager, you will be responsible for driving sales and expanding STS's presence across Solar EPCs, Industrial customers, OEMs, and consultants in your region. You will identify and develop new business opportunities, build strong customer relationships, generate enquiries, and convert them into orders for solar inverter-duty, distribution, and industrial transformers. The role involves understanding customer requirements, conducting site and technical meetings, coordinating closely with Design, Tendering, and Production teams to prepare accurate proposals and GTPs, and ensuring smooth order execution and timely deliveries. You will actively track market trends, competitor activities, and project pipelines while representing STS in key customer interactions, industry events, and regional market engagements, ultimately driving revenue growth and customer satisfaction in your territory.

Skills

• Strong knowledge of transformers and electrical power systems.
• Excellent techno-commercial understanding and documentation skills.
• Ability to read and interpret customer specifications and tenders.
• Strong relationship-building skills with EPCs, OEMs, and industrial clients.
• Effective negotiation and communication abilities.
• Proven lead generation and enquiry development capability.
• Expertise in preparing proposals, GTPs, and technical submissions.
• Strong market awareness of competitors and pricing trends.
• Ability to manage complete sales cycles independently.
• Proficiency in MS Office, CRM tools, and structured reporting.

Qualifications

• Experience working with Solar EPCs, Industrial customers, OEMs, or utilities.
• Prior exposure to inverter-duty, industrial-duty, or distribution transformers.
• Demonstrated success in managing regional territories and key accounts.
• Experience coordinating with tendering, design, and production teams.
• Proven record of achieving sales targets and growing revenue.
• Preferably an Electrical Engineering background (Diploma/B.E.).
• Experience in project-driven sectors like renewable energy or industrial electrification.