Position: Regional Sales Manager (RSM)
Region: Maharashtra & Chhattisgarh
Headquarters: Bhiwandi, Mumbai
Reporting To: Senior Sales Leadership – Head Office
Experience
- 10–12 years of experience in the FMCG industry.
- Minimum 5–7 years of experience as an Area Sales Manager (ASM) or Senior Area Sales Manager.
- Hands-on experience in managing regional sales operations and leading field sales teams.
Educational Qualification
- Graduate (Mandatory)
- MBA/PGDM will be an added advantage.
Key Responsibilities
- Drive primary and secondary sales to achieve regional business objectives.
- Develop and implement sales strategies to maximize business growth across Maharashtra and Chhattisgarh.
- Lead, guide, and monitor the performance of the regional sales team.
- Appoint, develop, and manage distributors while strengthening the existing distribution network.
- Ensure effective product availability, visibility, and market penetration across the assigned region.
- Monitor sales performance, distributor productivity, stock movement, collections, and market execution.
- Conduct regular market visits to review business performance, identify opportunities, and address market challenges.
- Analyze market trends, competitor activities, and customer requirements to recommend growth strategies.
- Prepare sales forecasts, business reviews, and periodic MIS reports for the Head Office.
- Coordinate with cross-functional teams to ensure smooth execution of sales initiatives.
- Ensure achievement of monthly, quarterly, and annual sales targets.
- Coach and mentor team members to improve productivity, capability, and overall business performance.
- Ensure adherence to company policies, sales processes, and reporting standards.
Desired Skills & Competencies
- Strong leadership and people management skills.
- Excellent knowledge of FMCG distribution and channel management.
- Proven expertise in distributor handling and market development.
- Strong analytical, planning, and forecasting abilities.
- Excellent communication, negotiation, and interpersonal skills.
- Proficiency in MS Excel, PowerPoint, and sales reporting tools.
- Willingness to travel extensively across Maharashtra and Chhattisgarh.
Key Performance Indicators (KPIs)
- Achievement of primary and secondary sales targets.
- Distribution expansion and market coverage.
- Sales growth across the assigned region.
- Distributor productivity and performance.
- Team productivity and business development.
- Timely reporting, forecasting, and execution of business plans.
About the company
MDPH is a leading FMCG company in India, which owns household Brands like Zed Black, Manthan, DinDin, Coach, Orva & more.
Zed Black Agarbatti is endorsed by MS Dhoni, Manthan Dhoop is endorsed by Hrithik Roshan, and DinDin Confectionery is endorsed by Doraemon.
MDPH provides direct employment to over 4,000 people, has a range of 1200+ SKUs, a network of over 3,500 distributors, and has invested in 4 manufacturing plants, 39 distribution centers, and an overseas office in New York. MDPH exports to 45+ countries.
