Regional Sales Manager

Job Description: Regional Sales Manager / Zonal Sales Manager – Channel Sales

Role details

Job Title: Regional Sales Manager / Zonal Sales Manager – Channel Sales

Department: Sales

Location: Hyderabad

Reporting To: National Sales Head / Business Head

Industry: Fenestration – UPVC, Aluminum, Doors

Role objective

The Regional Sales Manager / Zonal Sales Manager will be responsible for driving revenue growth, channel expansion, and market development across the assigned geography through a dealer and franchise-led model. The role requires strong experience in secondary sales acceleration, dealer and franchise partner development, influencer engagement, market activation, and team leadership within fenestration or related building-material categories.

Key responsibilities

·      Achieve monthly, quarterly, and annual sales objectives for the assigned geography.

·      Strengthen dealer and franchise networks to improve market reach, productivity, and business consistency.

·      Identify white-space opportunities and appoint new dealers and franchise partners.

·      Drive sales growth through channel activation, demand generation, and market development.

·      Build strong relationships with dealers, franchise partners, architects, builders, contractors, and other trade stakeholders.

·      Plan and execute influencer events, dealer meets, architect & interior designer meets, contractor engagement programs, and local activation initiatives.

·      Analyze market trends, customer demand, competitor activity, and pricing movements.

·      Prepare sales plans, forecasts, market reports, and periodic business reviews.

·      Coordinate with internal departments including supply chain, finance, operations, and marketing for execution excellence.

·      Lead, review, and develop regional sales teams where applicable.

·      Ensure reporting discipline, collections control, and commercial compliance.

Candidate profile

·      MBA preferred from a recognized institution.

·      6–12 years of relevant experience in channel sales or regional sales roles.

·      Must have worked in tiles, sanitary, architectural hardware or related building-material industries.

·      Strong track record in dealer / franchise appointment, channel development, and target delivery.

·      Experience in secondary sales-led business models is essential.

·      Demonstrated ability to drive influencer engagement and market activation programs.

·      Experience in Hyderabad / Telangana / AP market preferred.

·      Strong communication, negotiation, planning, and market development capabilities.

Key performance indicators

·      Sales target achievement.

·      Secondary sales growth.

·      Dealer / franchise additions and activation.

·      Channel throughput and outlet productivity.

·      Influencer engagement effectiveness and event outcomes.

·      Market coverage expansion.

·      Collections and receivables control.

·      Team effectiveness and execution quality.