Regional Sales Manager

Position Overview

We are seeking a dynamic and results-driven Regional Sales Manager to lead, drive, and

Execute the sales & distribution strategy across the assigned region. The ideal candidate will

have strong experience in Regional Sales within the innerwear, hosiery, apparel, or textile

industry, with a proven track record of managing distributor networks and delivering sustained

business growth.

Key Responsibilities

Develop, implement, and drive sales strategies to achieve regional revenue and growth

targets.

Lead, mentor, and manage Area Sales Managers & field sales teams across the region.

Expand & strengthen the distributor and dealer network to ensure maximum market

penetration.

Oversee primary & secondary sales, ensuring regular orders, stock movement, and

timely collections.

Conduct market mapping, evaluate business potential, and identify new business

opportunities.

Monitor brand visibility, product placement, retail execution, and marketing activities

across the region.

Build and maintain long-term relationships with distributors, retailers, and key business

partners.

Track competitor activities, market trends, and consumer behavior; share insights with

Management.

Coordinate closely with supply chain, marketing, and finance to ensure smooth business

operations.

Ensure team productivity through effective training, performance reviews, and

continuous feedback.

Experience & Eligibility Criteria

Total Experience: 1012 years of experience as an ASM (Innerwear/Apparel industry

preferred).

Minimum 3 -5 years in a Regional Sales or equivalent leadership role managing multistate operations.

Strong experience in distributor-led sales, territory expansion, and team management.

Must have handled South or West India region in previous roles (preferred).

Proven track record of achieving sales targets and business expansion.

Preferred Candidate Profile

Experience with leading brands such as Rupa, Lux, Dollar, Amul, Dixcy, Jockey, etc.

Strong leadership, negotiation, communication, and stakeholder management skills.

Strategic thinker with strong analytical and problem-solving capabilities.

Highly self-driven, target-orientated, and capable of leading large geographical territories.

Willingness to travel extensively within the region.

Perks & Benefits

Competitive salary with performance-based incentives.

Opportunity to lead strategic growth for a reputed and expanding brand.

Autonomy to drive regional strategies and influence business decisions.

Supportive & growth-oriented work culture