About River
River is a design company building multi-utility products. Our flagship product River Indie, #SUVofScooters, is designed to help you get things done. Engineered to be a dependable ally on your road to success.
We're a 1000+ team headquartered in Bengaluru – backed by marquee international investors, with mobility-focused funds linked to Yamaha Motors, Al-Futtaim Automotive Group, Toyota VC, Trucks Venture C.
Key Responsibilities
- Regional Business Planning & Trade Support
- Strategic Alignment: Partner closely with Regional Sales Heads to translate business plans into a comprehensive annual regional promotional calendar
- Lead Generation: Scale River's high-intent test-ride engine—including pop-ups, corporate parks, society trials, and localized execution formats—to aggressively fuel the regional sales pipeline
- Brand Alliances: Identify and execute strategic opportunities for regional sponsorships, local brand associations, and product placements
- Brand Governance: Ensure strict adherence to core brand guidelines across all regional consumer touchpoints
- Market Intelligence: Act as the regional expert on competitor landscapes, tracking rival activations and identifying untapped market headroom
- Channel Partner Enablement
- Marketing Support: Act as the primary marketing consultant for dealership teams, co-strategizing and auditing dealer-driven campaigns to ensure maximum ROI and strict brand compliance
- Retail Excellence: Audit and maintain showroom visual merchandising (VM) standards and test-ride fleet readiness, blending dealer-level commercial hustle with River's premium brand equity
- Ops & Vendor Management
- Vendor Ecosystem: Identify, onboard, and nurture high-performing regional BTL agencies, fabricators, and local media vendors to ensure flawless execution
- Budgetary Discipline: Maintain strict operational control over regional campaign budgets, timelines, and execution quality
- Measurement & Reporting
- Data-Driven Optimization: Analyze monthly MIS data, sales funnels, and market travel to diagnose conversion drops and deploy highly targeted micro-campaigns for localized challenges
- KPI Ownership: Own regional metrics across lead generation, footfalls, test-ride conversions, and engagement
- ROI Tracking: Deliver comprehensive post-activation reports to continuously optimize future formats and marketing spend
Ideal Candidate
- 6-8 years of experience spanning regional marketing, trade marketing, or experiential activations (Automotive/EV/Lifestyle brands is a plus)
- Proven track record of working with dealership networks and regional sales leadership
- High operational discipline with a knack for managing multi-city, fast-paced executions
- Data-driven mindset, capable of linking experiential KPIs directly to sales outcomes
- Strong collaborative and stakeholder management skills
