Public Relations Executive Responsibilities:
Conducting communication audits to determine publicity goals.
Planning and implementing public relations strategies.
Promoting and maintaining the public's perception of our brand through media coverage and sponsorship opportunities.
Managing and preventing reputational risk to our brand.
Drafting written, verbal, and visual content that will promote the public image of the business.
Developing relationships with internal and external stakeholders.
Measuring the success of public relations activities and campaigns according to set KPIs.
Producing and presenting reports on all public relations activities and KPIs.
Speaking on behalf of the company at interviews and press conferences.
Drafting and managing public relations budgets.
Public Relations Executive Requirements:
A bachelor's degree in public relations, communication, journalism, or relevant fields.
Proven experience in public relations.
Extensive knowledge of social and digital media platforms, such as Facebook and Instagram.
Ability to build and develop relationships with key individuals within and outside of the organization.
Strong leadership and management skills.
Creative and critical thinker and problem solver.
Outstanding communication skills and confidence to do public speaking.
Ability to conduct research and communication audits.
Attention to detail.