Product Promotion Manager | Medical Devices | MedTech | 5+ Years | New Delhi

About Bharat Medtec Ascent (BMA)

Bharat MedTec Ascent (BMA), an initiative of HS Foundation India, is a product promotion platform dedicated to helping Indian MedTech startups successfully commercialize their innovations. We bridge the gap between product development and market adoption by enabling validated medical technologies to reach healthcare providers and patients across India.

Through a structured Product Promotion Program, BMA supports startups in building commercial readiness, strengthening clinician engagement, expanding sales and distribution networks, facilitating product adoption in both government and private hospitals, and enabling access to institutional procurement and tender opportunities. Backed by 40+ experienced product promotion professionals, clinical experts, and industry partners, we help innovators navigate the complexities of the healthcare market and accelerate sustainable growth.

Our mission is to enable indigenous MedTech innovations to scale faster, strengthen India's healthcare ecosystem, and contribute to a self-reliant future in medical technology.

Role Overview:

We are seeking a versatile Product Manager with 5+ years of experience in the medical device sector. This role requires a unique mix of strategic product management and hands-on operational coordination. You will be the primary bridge between BMA's platform and our on boarded MedTech manufacturers/startups/organizations—ensuring products are strategically positioned for the Indian healthcare market while simultaneously managing the day-to-day logistics, timelines, and stakeholder coordination required for a successful rollout.

Location:

New Delhi

Experience Required: 

5+ years in Product Management, Product Operations, or Techno-Commercial roles within Medical Devices.

Key Responsibilities:

1. Core Product Management (Strategy & Positioning)

• Value Proposition & Positioning: Define and refine product positioning, pricing structures, and unique value propositions for diverse healthcare segments (corporate hospitals, government channels, tier-2/3 networks).
• Market Intelligence & Benchmarking: Conduct continuous market research and competitive analysis to keep portfolio products ahead of market shifts.
• Product Promotion Enablement: Translate complex technical/clinical data from startups into high-impact marketing collateral, scientific pitching kits, and comprehensive training modules for BMA's Product Promotion team.

2. Operations Execution:

• GTM Rollout & Logistics: Manage the physical and operational deployment of products, including coordinating demo equipment, managing evaluation units at clinical sites, and ensuring supply chain readiness.
• Feedback Optimization: Establish a tight feedback loop by gathering real-world clinical insights and field challenges from BMA's Product Promotion team and translating them into actionable, prioritized product development inputs for the startups.

3. Startup Coordination & Project Management

• Onboarding & Timeline Management: Act as the single point of contact for onboarded startups, managing joint project timelines and keeping founders accountable to launch milestones.
• Cross-Functional Alignment: Coordinate cross-dependencies between startup technical teams, BMA's regional Product Promotion teams, and external clinical partners to prevent bottlenecks.

Qualifications & Skills: 

Bachelor's degree in Biomedical Sciences, Pharmacy, or a related technical domain/ MBA is preferred.

The Hybrid Skill Set: Proven capability to think strategically about a product's market lifecycle while remaining highly organized and willing to manage the day-to-day, practical execution details.

Stakeholder Management: Exceptional communication skills with the diplomacy and authority required to coordinate with independent startup founders, engineering teams, and clinical professionals.

Candidates fulfilling the requirements can also send their profile to [Confidential Information] with the Subject Line - Profile for Product Manager Position