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Product Marketing Manager, SPORT

Crossfit

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5-7 Years
2 months ago
297 Viewed
17 Applied

Job Description

  • The Product Marketing Manager, SPORT (CrossFit Games & associated season) will be responsible for coordinating and executing a broad range of deliverables by working collaboratively with internal teams and external partners
  • You will manage initiatives from ideation through to launch, demonstrating both analytical acumen and creative skills
  • By building on the value proposition of CrossFit Sport, this key role will work cross-functionally to drive Open registrations and Games ticket sales, among other initiatives
  • This role will also drive awareness, consideration, and participation in CrossFit events in global and local markets
RESPONSIBILITIES:
Strategic Planning:
  • Drive the execution of go-to-market strategies for CrossFit Sport to build interest and participation in CrossFit-hosted events, as well as licensed events that align with CrossFit s growth strategy
  • Campaign Development and Execution:
  • Help create and execute integrated marketing campaigns to support CrossFit Sport growth and maximize customer acquisition and retention
  • Work closely with the Director, Publishing to identify critical traffic drivers (onsite, email, social) and understand how best to measure, track, and optimize for success
  • Help create and execute on programs to actively engage the community of past and current course participants with the goal of encouraging enrollment in upcoming Sport events
  • Balance multiple projects simultaneously without dropping the ball or missing deadlines
Cross-Functional Collaboration:
  • Collaborate with internal teams, including sales, product development, and creative, to ensure alignment in messaging and execution across all marketing channels.
  • Foster strong relationships with external partners, agencies, and influencers to maximize collaboration opportunities.
Market Research and Analysis:
  • Stay abreast of industry trends, competitor activities, and emerging opportunities in the sports marketing landscape.
  • Conduct market research to identify new trends and consumer insights that can inform marketing strategies.
  • Track and analyze campaign performance against KPIs, adjusting strategies as needed to achieve objectives.
KNOWLEDGE, AND SKILL:
  • Strong project management skills, with the ability to prioritize tasks and manage multiple initiatives in a dynamic organization
  • Excellent interpersonal skills, with the ability to recognize the importance of personal growth and giving/receiving candid feedback
  • Strong interest in keeping up with advancements and understanding the complex intersection of fitness, community, and technology
  • Passion for working in high-growth environments
  • The discipline, flexibility, and self-starter mentality required to work as part of a high-performing, distributed team
EDUCATION/EXPERIENCE :
  • 5+ years experience working on marketing programs, campaigns, and events
  • Experience with multi-channel marketing strategies and plans and executing large-scale events, ideally across multiple markets
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Last Updated: 26-04-2024 09:44:54 AM
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