Product Marketing Manager

Product Marketer

Role Overview:

We are looking for a sharp, execution-focused Product Marketer to own the go-to-market motion for our eLearning and Immersive solutions. This is not a generalist role. You will be the bridge between our solutions and the market, deeply understanding our buyers (L&D Heads, HR Leaders, C-suite etc), crafting messaging that resonates, and building the content and enablement engine that drives the pipeline.

Key Responsibilities:

1. Positioning & Messaging

• Own and evolve the product positioning and messaging for our eLearning and Immersive Solutions portfolio

• Develop buyer-persona-specific messaging

• Differentiate Novac's solutions from competitors on the basis of outcomes and not just features

• Build and maintain a messaging framework that sales, pre-sales, and content teams can execute from

2. Go-to-Market Execution

• Plan and execute GTM campaigns for new product/solution launches, capability expansions, and target market entry (India, ME, US)

• Create campaign briefs, asset plans, and launch timelines coordinated across digital, content, and sales channels

• Partner with sales to define ICP, build account-level entry points, and support outbound plays

• Own the product marketing calendar and ensure consistent market presence throughout the year

3. Sales Enablement

• Build and maintain a sales toolkit that includes objection-handling guides, competitive intelligence briefs, and solution narratives

• Train business development and pre-sales teams on messaging, positioning, and how to use marketing materials

• Work with delivery and solution teams to translate technical capabilities into buyer-relevant language

4. Market & Competitive Intelligence

• Track market trends in corporate learning, instructional design, and enterprise L&D technology

• Conduct regular competitive analysis across players in eLearning content development and immersive learning

• Surface buyer insights through research, interviews, and win/loss analysis to continuously sharpen messaging

5. Content & Collateral

• Create and manage core marketing assets: solution one-pagers, case studies, battle cards, proposal decks, and landing page copy

• Develop thought leadership content such as blogs, whitepapers, LinkedIn posts, and webinar abstracts

• Ensure all content reflects current solution capabilities and speaks to buyer pain points, not product features

6. Performance & Optimization

• Define KPIs for product marketing activities and track contribution to pipeline and revenue

• Measure content performance, campaign conversion, and sales tool adoption

• Iterate on messaging and assets based on data and market feedback

What We Are Looking For

• 4 to 6 years in product marketing role in a B2B company

• Prior experience in at least one of the following: eLearning, EdTech, L&D, enterprise SaaS, or HR Tech

• Strong writing skills with the ability to simplify complex solutions into buyer-friendly narratives

• Demonstrated experience creating marketing collateral: decks, one-pagers, landing pages, case studies , product videos

• Comfort working in a cross-functional setup with sales, design, and delivery teams

Good to Have

• Exposure to immersive learning formats: simulations, VR/AR learning, scenario-based design

• Experience marketing to enterprise buyers in India or the Middle East

• Familiarity with tools such as HubSpot, Canva, SEMrush, or similar martech stack

• Understanding of instructional design or learning experience design concepts