Product Marketing Manager

Key Responsibilities:

• Develop and execute CRM marketing campaigns to enhance user engagement and retention.
• Drive acquisition and growth initiatives across digital and offline channels.
• Partner with product, growth, and analytics teams to design customer journeys and improve conversion funnels.
• Analyze campaign performance and optimize for ROI and customer LTV.
• Build strong value propositions and communication strategies for new product launches.

Key Requirements:

• 57 years of experience in product or growth marketing, preferably in digital-first or consumer tech businesses.
• Proven track record in CRM, lifecycle marketing, retention, and acquisition.
• Strong analytical mindset with hands-on experience in marketing automation tools and analytics platforms.
• Excellent communication, collaboration, and stakeholder management skills.