Product Marketing Lead

Key Responsibilities:

• Strategy: Develop and execute product marketing strategies to drive awareness, adoption, and revenue growth. This would include working with product managers for product-related content(feature deep dives, solution explainers, competitive breakdowns).
• Positioning: Build sharp, differentiated product positioning and messaging tailored to industry verticals, buyer personas, and competitive landscape
• Execution: Lead end-to-end product launches, working closely with Product, Sales, and Marketing teams.
• Sales and Partner Enablement: Deliver high-impact assets (pitch decks, solution briefs, case studies, videos) and run enablement programs that empower teams to close faster and retain better.
• Competitive Intelligence: Conduct exhaustive competitor research to inform product positioning and highlight our right to win.
• Market Presence: Drive Cloud SEK s positioning in analyst reports such as Gartner, Forrester reports. Expand our coverage on platforms such as G2, Gartner Peer Insights.
• Impact measurement: Track, measure, and optimize marketing efforts for maximum impact on pipeline and revenue.

Requirements

• 4-7 years of product marketing experience, preferably in the cybersecurity space
• Strong understanding of the cybersecurity landscape, buyer journeys, and threat intelligence market
• Proven ability to craft compelling narratives for technical products and distill complex concepts into simple, persuasive messaging
• Experience driving product launches and collaborating across product, marketing, and sales functions
• Analytical mindset with ability to derive insights from market data
• Self-starter with the ability to thrive in a fast-paced, high-growth environment.