Role Overview
We are seeking a talented Product Marketing & Comms Manager with 5 to 8 years of experience to join our dynamic team. This position can be based in multiple locations, offering flexibility to work from where you feel most productive.
Key Responsibilities
- Own product positioning and narrative: translate product capabilities into clear, differentiated positioning and messaging that our market instantly understands.
- Utilize modern AI/LLM workflows to enhance messaging: leverage AI tools to rapidly test, refine, and standardize our positioning across content and channelsensuring brand voice and accuracy are maintained.
- Create impactful sales & launch collateral: develop and continuously improve sales decks, one-pagers, case studies, pitch talk-tracks, and competitive messaging that empower the team to excel.
- Lead website and homepage storytelling: craft compelling website copy (especially for the homepage) that accurately reflects positioning, highlights differentiation, and drives conversions.
- Implement high-quality social storytelling: manage social media as a primary growth channeldesigning engaging storytelling arcs, content series, and distribution plans that consistently build trust and demand.
- Collaborate cross-functionally: partner with Product, Sales, Founders, and Design to transform roadmap insights into launch plans, campaigns, and content that are timely and effective.
- Build and nurture a recruiter community: create an engaged online community of recruiters through initiatives like a newsletter, recurring insights, and community-first content.
Expected Outcomes
- Positioning is consistently accurate and compelling: AI-assisted workflows and strong judgment yield messaging that effectively represents the product and distinctly differentiates us in the market.
- Sales collateral that drives results: sales decks and supporting assets are sharp, persuasive, and widely utilized by the teamenhancing sales velocity and quality of wins.
- Homepage accurately reflects positioning: the website homepage and essential pages clearly communicate value and lead to improved conversion rates among target audiences.
- High-quality social storytelling becomes a standard: social media output is consistently engaging, narrative-driven, and measurablefueling significant growth in reach, engagement, and inbound interest.
- Enhanced launch execution: product launches are well-coordinated, on-message, and punctual, with clear performance tracking and opportunities for iteration.
- Community engagement grows: a recruiter-focused newsletter/community initiative begins to establish a loyal audience, increasing organic reach and credibility.
Qualifications (Skills/Competencies)
- Proven expertise in copywriting, social media management, SEO, and content strategy with strong craft and clarity.
- Demonstrated ability to create high-performing sales decks and website copy that reflects accurate positioning and drives action.
- Comfortable leveraging AI tools as part of daily work to accelerate iteration, enforce consistency, and enhance output quality.
- Exceptional communication skills with a strong drive for results, capable of influencing and engaging diverse audiences.
- (Optional) Experience building an audience via newsletters or community programs in a B2B setting.
If you are a creative and results-oriented professional looking to make a significant impact in a vibrant and inclusive environment, we encourage you to apply. Join us in shaping the future of our products and enhancing our brand's voice in the market. Your unique perspective and skills will be valued here, and we are committed to fostering a workplace where everyone can thrive.
