1. Brand Strategy Development
- Develop and execute a comprehensive branding and marketing strategy for assigned products.
- Position the brand effectively to meet market demands and stay competitive. Conduct market research to understand customer needs, patient journey, customer preferences, and competitive positioning.
2. Brand Lifecycle Management
- Oversee the lifecycle of pharmaceutical products, from launch.
- Plan and implement strategies for new product introductions and ensure successful rollouts. Monitor and evaluate product performance and adapt strategies accordingly.
3. Market Research and Analysis
- Conduct in-depth analysis of market trends, customer behaviour, and competitor activities.
- Identify growth opportunities and potential risks.
- Use data to make informed decisions about marketing strategies and budget allocation.
4. Brand Campaign Management
- Design and execute marketing campaigns across various platforms (digital, print, etc .).
- Collaborate with cross-functional teams to ensure campaign success.
- Monitor and measure campaign effectiveness through key performance indicators (KPIs).
5. Team Collaboration
- Work closely with sales teams to align marketing strategies with sales objectives.
- Coordinate with medical, regulatory, and R&D teams to ensure brand compliance and scientific accuracy.
- Engage with external stakeholders, such as agencies, suppliers, and healthcare professionals, to promote the brand.
- Support regulatory affairs in key engagement to ensure successful National Committee Meeting / Approval.
6. Budget and Financial Management
- Prepare and manage the marketing budget for the brand.
- Optimize spending to maximize return on investment (ROI).
- Monitor financial performance, including sales targets and profitability.
7. Stakeholder Engagement
- Build and maintain relationships with Ministry of Health, healthcare professionals, key opinion leaders (KOLs), and patient advocacy groups.
- Gather insights from stakeholders to refine strategies and improve product offerings.
8. Regulatory and Compliance
- Ensure all marketing activities comply with pharmaceutical regulations and ethical standards.
- Stay updated on legal and industry-specific guidelines for marketing and communication.
9. Digital Marketing and Innovation
- Leverage digital tools, social media, and technology to promote the brand.
- Implement innovative approaches, such as AI-driven insights or personalized marketing strategies, to enhance brand visibility.
10. Training and Development
- Train sales and marketing teams on product features, benefits, and promotional strategies.
- Keep the team updated on the latest market trends and brand initiatives.
Minimum work experience- 3-8 years of experience in Brand Management in pharmaceutical
Qualifications :
Degree in Pharmacy Sciences / MBBS/ BDS/ Pharm D
MBA in marketing is advantageous. Post-Graduation with specialization in marketing
/ pharma marketing is desirable
