Product Manager

Primary Responsibility:

Strategic and planning

Responsible for defining TTM strategies, identifying Market positioning, product positioning, defining value selling features, price positioning

Mapping competition strategy analysis to understand our product positioning and come up with proactive strategy to counter the same. Also, identifies unexplored Markets

Understanding the gap for feasibility with respect to formulation

Formulates sales and marketing strategies including branding, trade shows, reference building, and overall creating conditions for sale

Functional

Core

Conducting customer visits to understand need based on new technologies, emerging trends, enhanced features, possible areas of product creations and conduct detailed analysis for finding possible ideas for new Products/enhancements

Converting ideas to possible features or functionality of the product and sharing detailed possible description of the product with NPD

Ensures Benchmarking with latest technologies, New Processes and New Specification needed by the product and takes action to bridge the gap

Responsible for monitoring milestones planned in the product development cycle by coordinating with responsible departments like design, NPD and keeping track on time and costs, organizing for alpha / beta testing

Accountable for Product launch and communication

Ensuring that the product is well received by the market and performs optimally under the user conditions

Internal process

To keep track of all complaints in coordination with Sales and Marketing for the product and ensure good reference of the product in the marketplace till creation of defined first reference

Ensuring standardization of the product by passing on the first set of comments for pilot batch and share the same with Design/NPD

Ensuring that the sales force is adequately trained on Product knowledge to handle enquiries and value sell on USP's of the Product

Coordinate with Marketing and support with technical inputs while preparing New Product Promotion material

Ensure proper Pharma related documentation and certification as per regulatory guidelines

Takes decisions on idea generation and suggestion to NPD and creation of TTM strategy post approval and development of the product

Key Result Areas:

New customer acquisition

Existing customer retention

Customer feedback on product features

Time to successful of launch of new product variants or features

Competency Required:

Understanding of Product

Understanding of Project Management & its monitoring Tools

Problem Solving

Innovation

Drive for Consistent results

Quality and Service orientation

Educational and Experience requirements:

MBA/PGDM in Marketing

8-10 years of experience in Product Management

4-6 years of experience in a position of similar responsibility