Position Summary
EXL provides consulting and analytics support to fortune 500 companies across multiple industry domains. For this role, you will be helping out a client of Sports & Media domain with data analytics and assist them in taking key business decisions through data-led facts and insights.
As an offshore Analytics Consultant, specializing in General & Marketing Analytics, your role will be pivotal in harnessing the power of data analytics to inform and optimize marketing strategies across various channels. Based in India, you'll play a crucial role in understanding audience behaviors, refining campaign approaches, and enhancing the client's brand presence. You will also be responsible for the end-to-end Analytics deliverables. We're seeking an experienced professional with a strong background in Core & Marketing analytics
Responsibilities:
- Deliver Analytical Insights: Analyze user behavior across DTC digital platforms (e.g., apps, games, websites) by integrating clickstream, streaming, CRM, and marketing data to uncover actionable insights for product and marketing teams.
- Drive Product & Marketing strategy: Design A/B testing on marketing campaigns and analyze performances to make strategic recommendations to business stakeholders.
- Advance Predictive Analytics: Build and maintain machine learning models for churn prediction, upsell propensity, and personalized content or product recommendations. Monitor model performance and retrain as needed.
- Create Executive-Ready Visualizations: Develop compelling PowerPoints to communicate trends and insights to both technical and non-technical stakeholders.
- Project Management: Coordinate with U.S. stakeholders and EXL's India delivery center. Manage requirements, timelines, and ensure high-quality deliverables.
- Best Practices: Leverage from and contribute to the evolution of EXL's DTC analytics playbooks.
Qualifications (Required):
- Bachelor's or master's degree in Statistics, Economics, Mathematics, Computer Science, or a related field from a top-tier institution.
- 3+ years of experience in marketing or product analytics.
- Strong proficiency in SQL. Proficiency in Python or R preferred.
- Solid understanding of experimental design and statistical analysis.
- Strong storytelling skillsable to translate complex data into insights and recommendations that drive business outcome.
- Consulting mindset and strong problem solving skills required.
- Excellent communication skills, with experience presenting to senior stakeholders across time zones.
- Proficiency in Excel, PowerPoint, and data visualization tools.
Qualifications (Preferred):
- Master's degree in a relevant field (e.g., Data Science, Analytics, Business Analytics).
- Industry experience in sports, media, entertainment or retail.
Why Join Us:
- Opportunity to work with one of the most iconic organizations in professional sports, contributing to global marketing efforts from an offshore location.
- Collaborative work environment with passionate professionals dedicated to leveraging data analytics for marketing excellence.
- Access to cutting-edge tools and technologies to drive impactful marketing strategies.
- Competitive compensation package and comprehensive benefits, reflecting our commitment to employee well-being and satisfaction.
- Be part of a team shaping the future of marketing in sports and entertainment through data-driven decision-making.
If you're passionate about sports, adept at analytics, and eager to make a meaningful impact in the realm of marketing, we invite you to join our team.
