Key Responsibilities:
- Manage and optimize Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and other paid campaigns.
- Conduct keyword research, competitor analysis, and audience targeting.
- Develop and implement A/B testing strategies to improve ad performance.
- Track, analyze, and report campaign performance metrics (CTR, CPC, CPA, ROI).
- Collaborate with the design and content team for effective ad creatives.
- Stay up to date with the latest PPC trends and best practices.
- Monitor landing page performance and suggest improvements to increase conversion rates.
- Manage campaign budgets and ensure maximum efficiency.
Required Skills & Qualifications:
- Proven experience (35 years) in PPC campaign management.
- Strong knowledge of Google Ads, Meta Ads Manager, and Google Analytics.
- Excellent understanding of keyword bidding, ad copywriting, and conversion tracking.
- Analytical mindset with strong attention to detail.
- Certification in Google Ads / Meta Blueprint is a plus.
- Strong communication and reporting skills.
Perks & Benefits:
- Competitive salary package.
- 5 working days
- Growth opportunities within a dynamic digital marketing team.
- Supportive work culture and performance-based rewards.
- Learning and upskilling opportunities.
