To cater to the creative campaigns for clients the role requires an expert understanding to leverage social platforms either as a broadcast media, or as narrowcast in designing engaging experience through insights, technologies, and expertise, with a constant test and learn approach.
The candidate will work closely with the client servicing team to continuously improve the thinking, direction of the strategy, and recommended programs and tactics.
- Deep dive into analysis of Category, Competition, Consumer, Culture & Brand to come up with & articulate unique, differentiated insights.
- Create an integrated strategy platform for campaigns/pitches that will serve as an ideal springboard for creative team.
- Prepare and present visual presentations with sharp POV & riveting narrative.
- Translate business objectives into social/digital media objectives, enriched by proprietary benchmarks.
- Analyze available insights and define overall strategy in terms of Distribution and Amplification. This could extend to competitive analysis.
- Define the right advertising pressure to put in place to achieve the goals taking into consideration the objectives, challenges & budget limitation.
- Participate actively in new business pitches as and when required.
Skills and Competencies
- Post Graduate with around 7 years of experience in brand planning, social and/or digital campaign management, digital creative strategy.
- Strong business acumen and ability to connect business requirements to strategy solutions.
- Research and data analytical skills, with the ability to generate data-based insights to weave into the strategy process. Preferably someone who can build detailed strategy case studies.
- Passionate about fast-evolving social/digital media environment with a strong POV to share with clients and colleagues.
- Eye for innovation and the next emerging platform or partner to consider as part of a brand, social/digital strategy results.
- Ability to work effectively, proactively, and seamlessly while collaborating with integrated team.
- Proven ability to independently manage multiple priorities in a fast-paced and deadline driven environment.
- Strong leadership, interpersonal and people management skills.
