Performance Marketing Specialist Noida
Experience Required: Minimum 3 years
Preferred Industry: Edtech / Online Learning
Expertise: Google Ads & Meta (Facebook/Instagram) Ads
Location: Noida (Onsite)
Role Overview
We're looking for a data-driven Performance Marketer who can plan, execute, optimize, and scale paid campaigns across Google & Meta to drive high-quality leads and revenue growth. Someone who understands cost control, conversion funnels, attribution, and aggressive scaling not just running ads for vanity metrics.
Key Responsibilities
- Build, manage & optimize performance campaigns across Google Ads (Search, Display, YouTube) and Meta Ads.
- Drive consistent improvement in CPL, CTR, ROAS, and conversions.
- Own lead quality & work closely with the sales/counselling team for feedback loops.
- Keyword research, competitor benchmarking, audience segmentation & funnel optimization.
- Analyze campaign performance daily and take fast strategic decisions.
- Work with creative & content teams to develop high-performing ad assets.
- Manage monthly budgets efficiently and deliver measurable ROI.
- Create weekly performance reports for leadership.
Must-Have Skills
- Strong hands-on experience in Google Ads & Meta Ads (no managed through agency stories).
- Proven record of target-based performance & scaling revenue.
- Smart understanding of marketing funnels, LTV, CAC & attribution models.
- Comfort working in high-pressure growth environments.
- Proficiency in Google Analytics, Tag Manager, CRM & tracking tools.
Preferred
- Edtech performance marketing background (Study Abroad / Learning / Upskilling exposure is a big plus).
- Experience in managing budgets of 520L/month or higher.
- Experience in lead-gen driven models, not just branding.
What We Expect
- Ownership mindset > Task mindset
- Action over excuses
- Data-backed decisions, not assumptions
