Mandatory Criteria
- Need candidate having experience in Finance or Crypto Industry Only.
- Candidate having experience in Finance or Crypto in Agencies will work for this role.
- Proven experience managing campaigns on both Meta and Google Ads (Search and Display).
- Minimum 3 years of experience working on Finance and Crypto brands.
- Experience handling a monthly ad budget of at least 20 lakhs.
- Strong understanding of the domestic market in the Finance and Crypto space.
- Candidate must have hands-on experience in developing and executing strategies from Scratch.
Role Overview
- Full-time, on-site role focused on planning, executing, and optimizing performance marketing campaigns for Finance and Crypto clients.
- Involves end-to-end campaign management across Meta (Facebook/Instagram) and Google Ads platforms.
- Highly analytical role requiring expertise in campaign tracking, optimization, and policy compliance specific to the financial/crypto vertical.
- Ideal for professionals who enjoy working in fast-paced, ROI-driven environments with direct ownership of budgets and performance.
Key Responsibilities
- Plan, execute, and optimize Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube, Discovery) campaigns for Finance/Crypto clients.
- Handle daily campaign optimization, A/B testing, audience segmentation, and conversion tracking to maximize ROI.
- Work on landing page CRO, creative feedback, and pixel/postback integrations (via Google Tag Manager, API conversions, etc.).
- Create and monitor ad funnels for lead generation (Click Lead FTD).
- Analyze and report campaign performance using tools like Google Analytics, Meta Business Suite, and Looker Studio.
- Stay updated with ad policy changes in the Financial/Crypto segment and ensure campaign compliance.
- Collaborate closely with design and strategy teams to ideate and refine high-performing creatives and ad copies.
- Manage monthly budgets in the range of 2050 lakh with effective spend allocation and performance tracking.
What We're Looking For
- 3+ years of experience managing Meta and Google Ads campaigns within the Finance and Crypto sectors.
- Strong understanding of advertising policies and compliance requirements for financial promotions.
- Hands-on expertise in CPC, CPM, CPA, and ROAS optimization.
- In-depth knowledge of pixels, S2S tracking, CRM postbacks, and campaign attribution models.
- Analytical and data-driven mindset with proficiency in Google Sheets/Excel for performance reporting.
- Excellent communication and presentation skills.
- Certification in Google Ads or Meta Blueprint will be an added advantage.
Skills: advanced tracking & attribution skills,meta & google ads expertise,finance & crypto advertising knowledge,crypto,google ads,high-budget performance management,optimization,data-driven optimization
