Performance Marketing Specialist

Role Name: Performance Marketing

Designation: Sr Executive

Years of Exp (Range): 2-3 years

Location: Gurgaon

CTC: Upto 7 LPA

About Pickyourtrail:

Founded in 2013 and based in Chennai, Pickyourtrail is one of India's highest-rated travelplanners. Pickyourtrail helps people plan, customize and book their holidays online. Customers can choose their preferred seats on the flight, choose where they want to stay, reserve their favorite restaurant, or even save a spot for a scuba diving sessionall on. Pickyourtrail's website, with complete control over their budget and itinerary. With live support during the trip, customers can rest assured that any emergency will be handled by our experts. Helping more than 50,000+ customers from over 15 countries explore the world the way they want to, Pickyourtrail is the easiest way to travel.

We're a team that believes in going the extra mile every day. At Pickyourtrail, we celebrate every small win, hoard a lot of hot chocolate, bring our furry friends to work, and are constantly looking for new ways to make travel accessible to everyone.

An Ideal day as a performance marketer would include following:

• End-to-end Planning, executing & managing digital paid Ads including; Search Engine Marketing ads, Social Media Ads, Quora Ads, Bing Ads etc
• Must be good with numbers. Can do day-to-day number crunching. Ability to convert numbers into useful business insights and share the same with multiple stakeholders in the Organisation
• Use analytics data and lead tracking to optimize campaigns and constantly improve results
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Coordinating with cross-functional team members to get the work done

Skill sets required to be a successful as a Performance Marketer are:

• At least 3-5 Year of experience
• Understands how digital marketing functions. Hands on experience in running performance based paid campaigns. SEM and SMM is a must
• Must have handled large budget efficiently
• Must have understanding of Analytics tools like Google Analytics 4, Google Trends, Excel, Power BI etc
• Good to have understanding of Google Tag Manager (GTM)
• Self-motivated attitude; one who can work alone and in team
• Ability to work in tight deadlines
• Strong analytical/ logical thinking