Performance Marketing Specialist

Company Description Heu.ai is an AI-focused platform that helps enterprises enhance their business and solve complex challenges through tailored AI solutions. The team works towards transforming business ideas into effective end products. Heu.ai also provides consultancy services, guiding clients in designing and implementing AI strategies and raising awareness about AI capabilities and use cases.

Role:

We are hiring a paid media specialist who thinks about audiences first and channels second. This role is for someone who can study a B2B market, work out who the buyers actually are, build segments that hold up, and then run paid campaigns against those segments across Google, Meta, LinkedIn and email. We care less about how many platforms you have touched and more about whether you can explain why a campaign worked.

Location and work model: Kochi. The first six months are on-site, five days a week, so you can understand how we work, how our accounts are structured, and how we brief and report. On successful confirmation of probation at the end of that period, the role moves to permanent work from home.

Responsibilities

• Research the competitive landscape for each account you work on, covering how competitors position themselves, what they bid on, what messaging they run, and where the gaps are.
• Build and maintain audience definitions for B2B buyers, including firmographic and role-based segmentation, intent signals, lookalike and remarketing pools, and first-party list development. This is the core of the role.
• Plan and run paid campaigns on Google Ads, Meta and LinkedIn, from account structure and keyword research through to bidding, budget pacing and negative keyword hygiene.
• Own email as a paid channel alongside the rest, covering list segmentation, sequence design, subject line and body testing, deliverability basics and follow-up logic.
• Design and run proper A/B tests. That means one variable at a time, a defined hypothesis, a sample size you can defend, and a written conclusion. We are looking for someone who will not call a test after two days.
• Set up and maintain conversion tracking in GA4 and Google Tag Manager, keep Search Console clean and useful, and make sure the numbers in the reports actually match the numbers in the platforms.
• Work with content and design on ad copy and creative, including briefing what you need and why, rather than accepting whatever comes back.
• Produce performance reports that lead with insight and recommendation. Every report should answer what changed, why, and what we are doing next.

Qualifications & Skills

• 1-3 years of hands-on paid media experience, ideally in an agency or a B2B growth team.
• Demonstrated experience running live campaigns on Google Ads, Meta Ads Manager and LinkedIn Ads, with budgets you personally managed.
• Genuine audience research skill. You should be able to take a product you have never seen before and produce a defensible segment list, with reasoning, using research tools, buyer data and first-party sources.
• Working knowledge of GA4, Google Tag Manager and Search Console, including event and conversion setup rather than just reading dashboards.
• Comfort with email campaign platforms, segmentation and sequence building.
• Strong spreadsheet skills. You should be able to pull raw platform exports and build your own analysis rather than relying on built-in reporting.
• Analytical judgment. You should be able to look at a set of numbers and tell us what is signal, what is noise, and what you would change.
• Clear written and spoken English