Performance Marketing & SEO Executive

COMPANY OVERVIEW

Vishal Peripherals is one of India's leading technology retailers and solution providers, offering a comprehensive portfolio across gaming, PC components, peripherals, displays, storage, AI computers, workstations, simulator solutions, security solutions, business automation, and enterprise infrastructure. With partnerships spanning 200+ global technology brands, Vishal Peripherals has established itself as a trusted destination for gamers, enthusiasts, content creators, professionals, businesses, educational institutions, enterprises, and government organizations across India. The company has received multiple industry awards and brand recognitions, reflecting its commitment to customer satisfaction, innovation, and excellence within the technology ecosystem. From custom gaming PCs and creator workstations to enterprise deployments, AI-powered computing solutions, professional simulator setups, and advanced technology infrastructure, Vishal Peripherals continues to deliver cutting-edge solutions tailored to evolving customer needs. Driven by a passion for technology and customer success, Vishal Peripherals combines deep product expertise, strong industry partnerships, and a customer-first approach to serve both B2C and B2B markets, helping customers stay ahead in an increasingly digital world.

WHY JOIN VISHAL PERIPHERALS

• Work with 200+ leading global technology brands.

• Be part of one of India's fastest-growing technology companies.

• Gain exposure to diverse technology categories including Gaming, AI Computing, Enterprise Solutions, Simulator Solutions, and Security Infrastructure.

• Opportunity to work across B2C, B2B, Enterprise, Government, and Institutional segments.

• Performance-driven culture with strong career growth opportunities.

• Collaborative environment focused on innovation, learning, and professional development.

• Opportunity to work closely with leading OEMs, distributors, and technology partners across the industry. • Be part of an award-winning organization recognized for excellence in technology retail and customer experience.

Job Description:

The Performance Marketing & SEO Executive will be responsible for planning, executing, optimizing, and managing digital marketing campaigns to drive website traffic, online sales, lead generation, app installs, customer acquisition, and brand awareness. The role involves managing paid advertising campaigns, improving organic search visibility, analyzing campaign performance, and collaborating with internal teams to achieve business growth objectives. 

Employment Type: Full-Time

Office Timings: 10:30 AM-8:00 PM, Monday-Saturday.

Location: Hyderabad, Telangana

CTC: 6 Lakh (Fixed)

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and other paid media platforms.

• Manage end-to-end performance marketing campaigns, including planning, budgeting, execution, optimization, and reporting.

• Drive customer acquisition, lead generation, online sales, website traffic, app installs, and brand awareness through paid marketing initiatives.

• Develop and implement SEO strategies, including keyword research, on-page SEO, technical SEO recommendations, and content optimization to improve organic search rankings.

• Monitor website performance using Google Analytics (GA4), Google Search Console, and Google Tag Manager, providing actionable insights for continuous improvement.

• Manage and optimize Meta Pixel, Conversion API (CAPI), Google Tag Manager (GTM), and conversion tracking to ensure accurate campaign measurement.

• Conduct audience research and build custom audiences, lookalike audiences, remarketing campaigns, and customer segmentation strategies.

• Perform A/B testing of creatives, ad copy, landing pages, audiences, and campaign strategies to maximize conversions and ROAS.

• Collaborate with the creative, content, design, and e-commerce teams to develop high performing advertisements and landing pages.

• Plan and execute promotional campaigns, product launches, festive campaigns, seasonal offers, and brand collaborations.

• Monitor campaign performance using KPIs such as ROAS, ROI, CPA, CPC, CTR, CPM, CAC, Conversion Rate, and Customer Lifetime Value (CLV). • Prepare daily, weekly, and monthly performance reports with insights and recommendations.

• Stay updated with the latest digital marketing trends, advertising platform updates, and industry best practices. 

• Manage digital marketing budgets efficiently to maximize campaign performance and return on investment.

• Coordinate with external agencies, platform partners, influencers, and technology vendors whenever required.

• Support website growth through SEO, content marketing, conversion rate optimization (CRO), and user experience improvements.

• Continuously identify new opportunities to improve marketing performance, customer acquisition, and business growth.

Eligibility Criteria: 

• MBA, B.Tech, BBA, B.Com, BCA, or a bachelor's degree in marketing, Business Administration, Technology, or a related field.

• Minimum 1 year of hands-on experience in Performance Marketing, Digital Marketing, Paid Media, SEO, or related roles. (Mandatory)

• Strong understanding of Meta Ads Manager, Google Ads, Google Analytics (GA4), Google Search Console, and Google Tag Manager (GTM).

• Working knowledge of SEO, keyword research, website optimization, and digital marketing best practices. • Familiarity with Meta Pixel, Conversion API (CAPI), and conversion tracking.

• Strong analytical, communication, presentation, and problem-solving skills. Self-motivated, detail-oriented, and performance-driven with the ability to manage multiple campaigns simultaneously.

• Experience in e-commerce, retail, or technology marketing will be an added advantage. 

Employment Terms:

Probation Period: 3 months from the date of joining. Confirmation of employment will be subject to satisfactory performance during the probation period.

Notice Period: 2 months prior written notice is required in the event of resignation after confirmation of employment.