Mandatory Criteria
- Upto 3 years of experience are only considered
- Need candidates from Good startups, travel tech or ecommerce companies only
- Hands-on experience running Google Ads campaigns (primary focus)
- Experience with Conversion Campaigns
- Experience working with analytics tools such as Google Analytics, Appsflyer, and Mixpanel
- Experience managing a monthly Google Ads budget of more than 10 lakhs
- Educational Background: Btech/ BCA and preferred from Tier 1 institution (IIT, NIT, DTU or equivalent)
What You Will Do
- Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, Meta Ads, LinkedIn and other platforms.
- Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
- Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
- Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
- A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
- Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
- Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.
What We Are Looking For
- Experience: 1 to 3 years of experience in Google Ads campaign management.
- Educational Background: Btech/ BCA and preferred from Tier 1 institution (IIT, NIT, DTU or equivalent).
- Self-driven and a strong bias for action, fitment in startup culture.
- In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
- Budget Management: Proven track record of running campaigns with budgets of 10 Lakh+ per month.
- Hands-on experience: in Google Ads, Meta Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
- Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
- Certifications: Google Ads certification (preferred) or other relevant SEM qualifications.
- Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
- Someone who can manage complexity and is good at problem solving with a first-principles approach
Skills: startup development,tier 1,google analytics,communication,campaign,appsflyer,conversion campaigns,mixpanel,google ads budget,google ads campaign,performance marketing,google ads
