Performance Marketing Manager

Company Description upCarrera is an education enterprise focused on equipping the workforce of tomorrow with the skills needed to succeed in a rapidly evolving job market. The organization designs learning experiences that connect industry needs with practical, future-ready capabilities. upCarrera collaborates with partners and learners to close skill gaps and improve career outcomes. Team members join a mission-driven environment where education, innovation, and impact are at the center of daily work.

Role Description The Performance Marketing Manager is a full-time, on-site role based in Kochi. This role is responsible for planning, executing, and optimizing digital campaigns across channels such as search, social media, display, and email to drive lead generation and enrollments. Daily activities include managing performance marketing budgets, monitoring campaign metrics, and preparing reports that translate data into clear insights and recommendations. The position involves collaborating with content, product, and sales teams to align messaging, refine targeting, and improve conversion funnels. The Performance Marketing Manager will continuously test creative, audiences, and landing pages, while staying up to date on best practices and platform updates.

Qualifications

• Candidates should possess strong performance marketing and digital campaign management skills, including paid search, paid social, and display advertising.
• Minimum 2 Year experience
• Candidates should possess data analysis and optimization skills, such as proficiency with analytics tools, conversion tracking, and A/B testing.
• Candidates should possess marketing strategy and planning skills, including audience segmentation, funnel design, and budget allocation.
• Candidates should possess collaboration and communication skills to work effectively with cross-functional teams and present insights to stakeholders.
• Relevant experience in education, edtech, or B2C services, and familiarity with CRM and marketing automation platforms, is beneficial.
• A bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience, is preferred.