About The Role
We are seeking a highly skilled Performance Marketing Manager to lead digital growth for MaisonX, our fast-scaling D2C apparel brand. The candidate will be responsible for managing end-to-end digital marketing activities across Meta, Google, and other platforms, focusing heavily on ROI, CAC reduction, and revenue growth.The ideal candidate is analytical, ROI-driven, and experienced in managing large performance budgets for consumer brands.
Key Responsibilities
- Campaign Execution
- Manage and optimize marketing campaigns across Meta Ads, Google Ads, YouTube, and programmatic platforms.
- Execute structured A/B testing for creatives, audiences, and placements.
- Develop and implement full-funnel acquisition strategies.
- Performance Optimization
- Track and improve CAC, ROAS, CTR, CVR, and overall funnel performance.
- Make real-time data-driven decisions to scale campaigns profitably.
- Collaborate with the creative team to develop high-performing ad assets.
- Full-Funnel Ownership
- Build top-of-funnel, mid-funnel, and retargeting strategies.
- Improve landing page performance and conversion rates.
- Monitor customer journey to reduce drop-offs.
- Data & Reporting
- Generate weekly and monthly performance reports with insights.
- Use tools like GA4, Shopify Analytics, and attribution platforms.
- Analyze user behavior and run cohort analysis with BI teams.
- Cross-Functional Collaboration
- Work with design, product, CRM, brand, and SEO teams.
- Ensure marketing efforts align with sales, retention, and brand goals.
- Test new channels: influencers, affiliates, and marketplaces.
Requirements
- 5+ years of experience in Performance Marketing, preferably in D2C brands.
- Proven ability to manage campaigns with strong ROI efficiency.
- Expertise in Meta Ads Manager & Google Ads.
- Strong analytical skills & hands-on campaign execution experience.
- Familiarity with GA4, attribution tools, landing page optimization & funnel metrics.
- Bachelor's degree in Marketing, Business, or a related field.
How To Apply
- Send your resume to [Confidential Information] with the subject line: Application : Performance Marketing Manager
Skills: d2c,marketing,sales,performance marketing,digital,campaign execution
