Performance Marketing Manager

Key Responsibilities:

1. Campaign Strategy, Planning, and Execution

Develop, execute, and scale high-impact, multi-channel digital campaigns across Google Ads, Facebook Ads, LinkedIn, Instagram, programmatic platforms, and other relevant channels.

Collaborate with cross-functional teams to align campaigns with overall business goals, brand strategies, and product launches.

Build out targeted and personalized ad experiences for different audience segments to optimize engagement and conversion rates.

2. Performance Optimization & Testing

Lead regular A/B and multivariate testing on ads, creatives, audiences, and landing pages to maximize performance and minimize acquisition costs.

Analyze campaign data, report insights, and recommend actionable strategies to improve KPIs such as CPA, CTR, ROAS, and conversion rates.

Use analytical tools and software, such as Google Analytics, Google Tag Manager, and marketing automation platforms, to monitor and refine campaign performance continuously.

3. Budget Management & ROI Maximization

Oversee and manage substantial ad budgets across multiple platforms, optimizing allocations based on performance data to maximize return on ad spend (ROAS).

Implement advanced bidding strategies and budget management tactics to

4. Data Analysis & Reporting

Prepare in-depth campaign performance reports, translating data into clear and actionable insights for both internal and external stakeholders.

Collaborate with data and analytics teams to enhance reporting mechanisms and deliver real-time performance metrics.

5. Competitor Analysis & Industry Research

Conduct market research and competitive analysis to identify new opportunities and industry best practices.

Stay informed of the latest changes in platform algorithms, ad formats, and industry trends to maintain a high level of performance.

Qualifications:

Bachelor's degree in Marketing, Business, Data Analytics, or a related field; advanced certifications in digital marketing or analytics are a plus.

3+ years of experience in performance or digital marketing, with proven success in scaling and optimizing high-budget campaigns.

Proficient with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, and others) and advanced analytics tools (Google Analytics, Google Tag

Manager, etc.).

Demonstrated expertise in A/B testing, data analysis, and optimization techniques.

Strong knowledge of marketing automation, CRM tools, and customer journey mapping.

Exceptional problem-solving skills with a proactive, data-driven approach.

Excellent communication skills and the ability to present complex data insights to stakeholders clearly.

Preferred Skills:

Experience in e-commerce or SaaS marketing.

Familiarity with SEO principles and their application in paid campaigns.

Advanced skills in Excel and data visualization tools.

Certifications such as Google Ads, Google Analytics, and Facebook Blueprint