Performance Marketing Intern

• Work from Office
• Office Address : Times Center, FC - 6, 1st Floor, Sector 16 Noida - 201301
• Office Hours : 9:30 AM - 6:00 PM
• Working Days : 5 Days
• Stipend - Rs 20,000/- per month
• Duration - 6 Months
• Candidate must have a laptop for this internship

About the Business Unit

EconomicTimes.com is India's leading destination for students, business owners, mid and senior management professionals, academics, thinkers, and polity alike. Economictimes.com's reach among small enterprises, professionals, and the business community is unprecedented – 80% of time spent on business news in India is on ET. Over 50 million monthly unique users on the platform, 13+ million audiences on social handles and several million newsletter subscribers. ET shapes India Inc's views and opinions. EconomicTimes.com is from the brand stable of Times Internet, India's largest digital products company – seven of the ten netizens in India consume one or more of Times Internet products. Our products inform, entertain and enable 500 Mn+ internet users every month. Our product suite of over 35 brands includes EconomicTimes.com, ETMoney, and TimesofIndia.in, Eight regional news destinations, TechGig, Gaana, and MX Player, among others.

About the Role :

Drive performance marketing initiatives by analyzing campaign data, creating high-impact ad creatives, and executing paid campaigns across Google and Meta. Collaborate with cross-functional teams while leveraging AI tools to optimize content, improve targeting, and scale digital growth.

Work Responsibilities

• Analyze campaign data to spot trends, audience behavior, and what's actually working
• Write ad copies and creative scripts for our masterclasses, subscriptions, and other products
• Research competitors, audience insights, and platform updates from Meta and Google
• Run and monitor paid ad campaigns on Google and Meta under supervision
• Design ad creatives using AI tools (Gemini, Canva, Midjourney, ChatGPT, etc.)
• Coordinate with design teams for marketing collaterals
• Assist in creating digital marketing strategies
• Helps in automating marketing tasks

Skills, Experience & Expertise

• Comfortable working with numbers — Excel/Google Sheets fluency is important

Strong written communication in English

• Active social media user who genuinely understands platforms like Facebook, Instagram, YouTube, and LinkedIn
• Comfortable using or learning AI tools for content and design

Nice to have

• College projects, internships, or personal experiments involving paid ads, content creation, or analytics
• Familiarity with Google Analytics, Meta Business Suite, Google Ads Manager, or Looker Studio
• A personal blog, YouTube channel, Instagram page, or any content you've built and grown
• Hands-on experience with AI tools - ChatGPT, Claude, Gemini for automation and creating content

Eligibility

• Education: Recent graduate (Bachelor's degree in Marketing, Mass Comm or any related field)