We are looking for a Performance Marketing Expert specializing in Meta Ads (Facebook & Instagram) and Google to lead and execute paid marketing campaigns that drive sales and brand awareness. The ideal candidate will have a strong analytical mindset, a deep understanding of consumer behavior, and hands-on experience in scaling D2C brands through paid media.
Key Responsibilities:
- Plan, execute, and optimize paid campaigns on Meta platforms (Facebook & Instagram) to drive conversions and ROAS.
- Develop ad strategies, audience segmentation, and retargeting to maximize ROI.
- Conduct A/B testing on creatives, copy, and audience targeting to improve campaign performance.
- Monitor key performance metrics (CTR, CPC, ROAS, CAC, LTV) and provide data-driven insights.
- Work closely with the creative team to develop high-performing ad creatives.
- Stay updated with Meta's latest ad policies, tools, and algorithm changes.
- Manage ad budgets effectively to ensure profitability and growth.
- Collaborate with the growth, content, and product teams to align marketing efforts.
Requirements:
- 3+ years of hands-on experience in Meta Ads (Facebook & Instagram) for D2C brands.
- Proven track record of managing and scaling high-budget ad campaigns.
- Strong analytical skills with expertise in Meta Ads Manager & Google Analytics.
- Deep understanding of audience targeting, pixel tracking, and conversion optimization.
- Experience in jewelry, fashion, or luxury brands is a plus.
- Ability to create compelling ad copies and guide the creative team on best practices.
- Performance-driven mindset with a passion for growth marketing.
