Performance Marketing Executive (SEO & GEO)
Roles & Responsibilities
- Develop and execute SEO and GEO strategies to improve organic visibility across search engines and AI-powered search platforms.
- Optimize website content for Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, and other generative search engines.
- Conduct keyword research, search intent analysis, and competitor research.
- Implement on-page, off-page, and technical SEO best practices.
- Create GEO-friendly content that is structured, authoritative, and optimized for AI-generated responses.
- Manage paid marketing campaigns on Google Ads and Meta Ads to drive traffic and conversions.
- Monitor website performance using Google Analytics (GA4), Google Search Console, and SEO tools.
- Perform website audits and recommend improvements for indexing, crawling, Core Web Vitals, and user experience.
- Collaborate with content writers, designers, and developers to optimize website performance.
- Track KPIs such as organic traffic, keyword rankings, AI search visibility, CTR, conversion rate, and ROI.
- Stay updated with Google algorithm updates and emerging AI search trends.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1–3 years of experience in SEO, Performance Marketing, or Digital Marketing.
- Hands-on experience with SEO tools such as Ahrefs, SEMrush, Moz, or Screaming Frog.
- Knowledge of Google Analytics (GA4), Google Search Console, and Google Tag Manager.
- Understanding of AI-powered search platforms and Generative Engine Optimization (GEO) principles.
- Strong analytical, communication, and problem-solving skills.
Key Skills
- Search Engine Optimization (SEO)
- Generative Engine Optimization (GEO)
- Technical SEO
- On-Page SEO
- Off-Page SEO
- Keyword Research & Search Intent Analysis
- Content Optimization for AI Search
- Google Analytics (GA4)
- Google Search Console
- Google Tag Manager (GTM)
- Google Ads
- Meta Ads
- Core Web Vitals Optimization
- Link Building
- AI Search Optimization
- Conversion Rate Optimization (CRO)
- Performance Reporting
- Microsoft Excel / Google Sheets
- Analytical Thinking
- Communication & Team Collaboration
Apply Now: nithya@pscollaborations.com
Contact: +91 9392877797
