Company Description FarmDidi is a purpose-driven foodtech startup that empowers rural women by transforming traditional, farm-fresh recipes into packaged products for modern consumers. Featured on SharkTank India and recognized by organizations such as UNDP, Wharton India Economic Forum, Silicon India, and the Maharashtra Government, FarmDidi is committed to rural entrepreneurship and sustainable living. The company focuses on traceable supply chains and farmgate production of pickles and chutneys, all handmade without artificial additives or preservatives. By combining sun-dried ingredients, authentic recipes, and community impact, FarmDidi offers customers homemade goodness while creating meaningful livelihoods in rural India.
Role Description This is a full-time, on-site Performance Marketing Executive (Google Ads) role based in the Pune Division. The role involves planning, creating, and managing Google Ads campaigns to drive traffic, conversions, and brand awareness for FarmDidi's products. The executive will be responsible for keyword research, ad copy development, bid and budget optimization, and performance tracking using analytics tools. Day-to-day tasks include monitoring campaign metrics, running A/B tests, refining audience targeting, and collaborating with marketing, sales, and creative teams to align campaigns with overall business goals. The role also includes preparing regular performance reports and recommending data-driven improvements to maximize return on ad spend.
Qualifications
- Strong market planning and marketing skills to design and execute performance marketing campaigns aligned with business objectives.
- Ability to conduct market research and interpret consumer and competitor insights to optimize Google Ads strategies.
- Excellent communication skills to collaborate with cross-functional teams and present campaign performance and recommendations clearly.
- Basic understanding of sales processes and conversion funnels to link campaign outcomes with revenue and growth targets.
- Hands-on experience with Google Ads, Google Analytics, and related performance marketing tools.
- Proven ability to work with data, including analyzing metrics, creating dashboards, and making data-informed decisions.
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in performance marketing or digital advertising for FMCG, D2C, or e-commerce brands is an advantage.
- Interest in social impact, rural empowerment, and sustainable food systems is highly beneficial.
