Key Responsibilities
- Plan and execute all digital acquisition activities using ad platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic advertising, etc.
- Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
- Manage communication with multiple vendors and third-party trackers in order to achieve acquisition objectives.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
- Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.
- Suggest new digital channels that have the potential to increase new user numbers in an efficient way.
- Creation of landing pages, and CRO.
- Handling tag manager, Google Analytics and all related tools.
Qualification
- Bachelor's degree (or higher) in any related field with a strong quantitative background.
- Proven working experience in digital marketing (3-5 years), and extensive experience in managing in-house digital performance marketing at SAAS companies is preferable.
- Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, Twitter Ads and Native Ads.
- Have experience in managing Ad Networks for acquisition campaigns.
- Have a basic understanding of organic acquisition such as SEO.
- Experience in setting up tags/lading pages for campaign set-up and tracking purposes.
About Company
SabPaisa (SRS Live Technologies) is an RBI Authorised Payment Aggregator.
Founded in 2016 with headquarters in New Delhi, a corporate office in Kolkata, and regional offices across the country, it is a rapidly advancing fintech company. SabPaisa is dedicated to providing simplified payment solutions, offering customizable options tailored to the client's unique needs.
How Are We Different
SabPaisa's dynamic, PCI-DSS and SSL-certified payment gateway offers secure online checkout with diverse optionsCards, Net-Banking, UPI, Wallets, and offline choices like e-Cash, e-NEFT & Bharat QR, available at nearly 10 Lac Cash Counters nationwide.
Our white-labelled payments and collection suite partners with banks like BOI, BOB, IDFC First, Canara, UBI & Indian Bank, processing over INR 94.9 billion.
Introduction Video: https://www.youtube.com/watchv=K7Z7A059faE
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