Performance Marketer

Company Description DigiConn Unite Private Limited delivers full-stack digital solutions that help brands achieve measurable business results. The team specializes in SEO, digital marketing, and custom web and mobile application development for SMBs and enterprises. By focusing on responsive design and strong search visibility, DigiConn Unite strengthens clients online presence across platforms. The company works as a strategic partner, using technology and marketing expertise to transform and scale each client's digital footprint.

Role Description The Performance Marketer will be responsible for planning, executing, and optimizing data-driven digital marketing campaigns across channels such as search, social, and display. Day-to-day work includes managing ad accounts, conducting audience and keyword research, monitoring campaign performance, and adjusting bids, budgets, and creatives to meet acquisition and revenue targets. The role involves collaborating with design and content teams to develop high-converting landing pages and ad assets, as well as preparing regular performance reports and insights for stakeholders. This is a full-time, on-site role based in Agra, requiring close coordination with the local team to support client growth and digital strategy.

Qualifications

• Strong skills in performance-focused digital marketing, including paid search, paid social, and display advertising.
• Ability to use analytics and reporting tools to track campaign metrics, optimize conversions, and manage ROI.
• Experience in audience research, keyword analysis, and A/B testing for ads and landing pages.
• Basic understanding of SEO principles and how they interact with paid media and overall digital strategy.
• Comfort collaborating with design, content, and development teams to create effective marketing assets.
• Proficiency with major advertising platforms (e.g., Google Ads, Meta Ads Manager) is highly beneficial.
• Strong quantitative, problem-solving, and decision-making skills, with attention to detail.
• Excellent written and verbal communication skills and the ability to present performance insights clearly.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Willingness to work on-site in Agra and contribute to a collaborative, results-oriented environment.