Performance Marketer

About Desi Farms

Desi Farms is a rapidly growing D2C dairy brand committed to delivering pure, farm-fresh dairy products directly to consumers. As we continue to scale, we're looking for a Performance Marketer who can drive customer acquisition, optimize marketing efficiency, and contribute directly to business growth.

This role is ideal for a data-driven marketer who thrives on experimentation, performance optimization, and measurable business outcomes. You'll have significant ownership over paid acquisition channels and play a key role in shaping the growth strategy of the brand.

Location: Pune (Work From Office)

Experience: 4–5 Years

Industry Preference: D2C, Food & Beverage, Dairy, FMCG

Employment Type: Full-Time

Key ResponsibilitiesPaid Media Management

• Plan, launch, manage, and optimize acquisition campaigns across Google Ads and Meta (Facebook & Instagram).

• Scale customer acquisition while maintaining target CAC and ROAS benchmarks.

• Identify new audience segments, campaign structures, and growth opportunities.

Performance Optimization & Experimentation

• Design and execute A/B tests across creatives, ad copy, landing pages, offers, and audience targeting.

• Continuously improve conversion rates and marketing efficiency through structured experimentation.

• Develop performance hypotheses and validate them using data-driven testing.

Budget Management

• Manage and allocate advertising budgets across channels.

• Optimize spending based on performance trends, attribution data, and business objectives.

• Forecast campaign performance and recommend budget allocations to maximize returns.

Analytics & Reporting

• Monitor and analyze key performance metrics including CAC, ROAS, MER, Conversion Rate, Customer Retention, and Customer Lifetime Value (CLV).

• Build and maintain reporting dashboards using tools such as Google Analytics 4, Looker Studio, and platform analytics.

• Present actionable insights and growth recommendations to leadership

Tracking & Attribution

• Ensure accurate implementation of conversion tracking, pixels, events, and attribution systems.

• Work closely with technical teams to maintain reliable data collection and reporting frameworks.

• Troubleshoot tracking issues and improve measurement accuracy across marketing channels.

Cross-Functional Collaboration

• Partner with creative teams to develop high-performing ad creatives and messaging.

• Collaborate with content, CRM, and retention teams to strengthen the overall customer acquisition funnel.

• Align marketing initiatives with broader business growth objectives.

Requirements

• 4–5 years of hands-on experience in Performance Marketing or Growth Marketing.

• Proven experience managing and scaling campaigns on Google Ads and Meta Ads.

• Prior experience with D2C brands in Food & Beverage, Dairy, FMCG, or related consumer categories preferred.

• Strong understanding of customer acquisition funnels, attribution models, conversion tracking, and campaign optimization.

• Advanced analytical skills with the ability to translate data into actionable growth strategies.

• Experience with Google Analytics 4, Looker Studio, Meta Ads Manager, and Google Ads.

• Strong content writing and copywriting skills, with the ability to write high-converting ad copy, campaign messaging, social media post copy, and brand communication content.

• Familiarity with AI tools and modern marketing technologies is a plus.

• Strong communication, ownership, and problem-solving skills.

• Ability to work independently in a fast-paced, high-growth environment.

Why Join Desi Farms

• Opportunity to build and scale a fast-growing D2C dairy brand.

• High ownership role with direct impact on revenue growth.

• Work closely with founders and leadership team.

• Collaborative and entrepreneurial work culture.

• Competitive compensation and growth opportunities.

• Chance to shape the future of one of India's emerging premium dairy brands.

Apply Now

Send your resume along with a brief note highlighting a campaign you're proud of and the results you achieved.

Email: [Confidential Information]

Number:- 9209402549

Subject Line: Performance Marketer – [Your Name]