Job Title:Performance Marketer
Experience Required:34 Years
Location:Gurugram
Employment Type:Full-time
Job Summary:
We are seeking a highly skilled and data-drivenPerformance Marketerwith 34 years of hands-on experience in managing and optimizing paid campaigns acrossMeta (Facebook & Instagram)andGoogle Adsplatforms. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to drive measurable growth and ROI across our products/services.
Key Responsibilities:
- Plan, create, and manage performance marketing campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube, Shopping).
- Continuously monitor campaign performance, analyze data, and optimize for key KPIs such as ROAS, CPA, CTR, and conversion rates.
- Conduct A/B testing of ad creatives, audiences, and landing pages to identify high-performing strategies.
- Develop and maintain performance dashboards and regular reporting to track performance metrics and campaign insights.
- Collaborate closely with content, creative, and product teams to align campaign messaging and creatives.
- Conduct competitive research, audience analysis, and trend identification to inform media strategies.
- Manage budgets efficiently, ensuring optimal allocation and cost-efficiency across campaigns.
- Stay up to date with the latest performance marketing trends, algorithm changes, and best practices across paid media platforms.
Requirements:
- 34 years of proven experience in running and optimizing Meta and Google Ads campaigns.
- Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and performance reporting tools.
- Experience with retargeting strategies, audience segmentation, and conversion rate optimization.
- Familiarity with tools such as Meta Business Manager, Google Ads Editor, and other relevant ad tech platforms.
- Excellent understanding of digital marketing funnels, attribution models, and customer acquisition strategies.
- Strong communication and collaboration skills.
- Certification in Google Ads and/or Meta Blueprint is a plus.
Preferred Qualifications:
- Experience working in e-commerce, D2C, SaaS, or tech-driven businesses.
- Understanding of landing page design and user experience principles.
- Familiarity with marketing automation and CRM tools is a plus.
Job Type: Full-time
