Key Responsibility-
Paid Social Media Advertising (Meta, LinkedIn, X, etc.):
- Develop and execute monthly paid social calendars aligned with brand goals.
- Plan and run paid promotions and boosted content to enhance reach, engagement, and conversions.
- Coordinate with design and content teams to develop high-performing creatives.
- Monitor ad performance daily and optimize targeting, creatives, placements, and bidding.
- Handle community engagement and DMs to maintain brand voice and customer trust.
- Track social trends, hashtags, and platform updates to integrate into campaigns.
- Drive platform growth by leveraging new features and ad formats.
Google Ads Campaign Management:
- Plan, launch, and optimize campaigns across Google Search, Display, Video (YouTube), Performance Max, and Demand Gen.
- Conduct keyword research, audience segmentation, and competitor analysis.
- Create engaging ad copy and coordinate with designers for visual assets.
- Optimize campaigns to achieve KPIs like CTR, CPA, ROAS, and conversion rates.
- Regularly analyze performance and implement A/B tests to improve outcomes.
- Prepare detailed performance reports and insights for internal teams and clients.
- Stay up-to-date with platform updates and industry best practices.
Additional Responsibilities:
- Collaborate across departments (creative, strategy, SEO, and client servicing) for integrated campaign execution.
- Research competitor strategies and digital trends to keep campaigns innovative.
- Manage influencer collaborations in sync with paid campaigns (when needed).
- Recommend new tools, platforms, or strategies to improve overall ad performance.
Required Skills & Qualifications:
- 4-6 years of hands-on experience in Meta Ads & Google Ads.
- Strong analytical skills; comfortable with tools like Google Analytics, Ads Manager, and Data Studio.
- Excellent understanding of digital ad metrics and campaign performance optimization.
- Experience managing multiple ad accounts simultaneously.
- Strong communication and reporting skills.
